The new normal..... Is it Creativity?
Alistair Dickinson
Change is inevitable, the last 18 months has been about geeking out with this thing called AI. Its my new friend you know. If you want to know what I know, give me a shout I might let you come to a course??
And….. What Next ???
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Welcome back, it has been a while, actually about a year since the last newsletter.
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This year I promised myself that I would NIKE my life and “Just do it”
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So apart from buying trainers and a hoodie (to keep warm as the office heating has been turned down).?
I decided that our community and audience approach for Mapsimise.com and MyCRM Group would be a little different.
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We all know there is no such thing in business as social media experts, oh sorry, you didn’t know, well I hope I didn’t just bust any bubbles of hope and joy.??
The social media bit is just the technology, the platform , just like the technology platforms we create for business they are just tool sets.?
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What you and I do with it, well that’s down to each of us expressing our own digital voice.?It is down to each of us finding that voice and starting the journey of digital engagement to build and update your network, community and audience.
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Nothing has really changed apart from our local network is now digital, we don’t drive to meetings we get on a zoom, and communication, engagement, and building relationships is now predominantly online and digital.
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But you knew that already ???? …… Right?
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Artificial Intelligence (AI) and Chat GPT is in the news, but it is just another tool that can be used in your business…. and so is social media and video especially live video.
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Our challenge this year was we wanted to do more live video, when I say we I mean me as I really like the idea.
To achieve what I wanted and to meet the vision we had to build a studio, as we really did not want to be just another talking heads podcast.
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Dont get me wrong talking heads podcasts are great, but a live studio with multiple people that would be different right??
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It took a while and we needed to learn some things, so it took two or three attempts before we got it right. Amazon received several of our returns when we realised things didn’t quite work as planned.
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But we got there??
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Once the studio was built, Mike and I thought what can we do with it, initially the thought was to produce a show around #CRM and one about #Geospatial as that is pretty much what we do here at MyCRM Group
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We tried it, but then realised something very important ?
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We realised very quickly that although we were having fun, our audience was tuned off, why? …well, the technology we have is not gut busting, it is not AI or even a space rocket!?
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If you want it, you know where we are and we been around for 14 years, so our customers know we can help.
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Both Mike Spink and I then had another thought, what if we used the new studio platform for the greater good, involve our audience, and discuss many topics that are completely relevant.
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So, the outcome was three new shows which we broadcast every week. Each of these shows has a slightly different format, but ultimately are about offering advice and sharing ideas.
We are sharing to educate or stimulate though process, there is so much information after all
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Hopefully you are still with me here, and still reading, I do hope so, as I’d like to invite you to this week’s shows, we have done a few now so we must be “experts!” ??
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Please pick your social poison of preference, it’s the red one or the blue one, here at the links:
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YouTube (the red pill)
The Geekly Upload https://www.youtube.com/watch?v=gyETATadWzo
Linked In (the blue pill)
The Geekly Upload https://www.dhirubhai.net/events/7047506580417765376/comments/?originTrackingId=%2Fcme0vZXRkqmJQ2UO%2BKn6Q%3D%3D
The Social Outcast https://www.youtube.com/watch?v=0bvwa8eNCVs
The Social Outcast
TFI Thursday https://www.youtube.com/watch?v=wTJ_TZWpWro
TFI Thursday
We have done a few shows now, and not only are Mike and I growing our digital presence, but we have realised we can do some good while we do it.
If you have got here then I would like to share a story with you,
This might be a little hard hitting, but you can make a difference??
Last week a local business owner joined our Social outcast show on Wednesday and told the story of losing his younger sister to cancer at 26 years old.??Now we can all appreciate how horrific this is, but Charlie has been trying to get the law change to make it compulsory to have any skin tags that are removed tested for melanoma.
We also know someone with or that has experience of Cancer, so even if you don’t come to any shows please try and sign the petition below
Zoe's Law PLEASE SIGN if you are in the UK?? change.org/Zoe
I do hope to see you at a show this week, thanks for reading, until next time
Alistair ??
Change is inevitable, the last 18 months has been about geeking out with this thing called AI. Its my new friend you know. If you want to know what I know, give me a shout I might let you come to a course??
1 年Just incase you dont want to read the whole article Zoe's Law PLEASE SIGN if you are in the UK?? change.org/Zoe https://www.change.org/p/uk-parliament-make-it-zoe-s-law-ensure-all-moles-tags-removed-are-tested-by-law-for-melanoma-cancer?utm_source=share_petition&utm_medium=custom_url&recruited_by_id=1fdbdd00-dd22-11e9-b9c9-a9cca69f5e86
Song writer, singer and lover of all things that R??CK!
1 年Zoe's law needs everyone's support as it NEEDS to happen. Charlie deserves your support to help ensure his sister's legacy lives on, so PLEASE support this campaign.
Change is inevitable, the last 18 months has been about geeking out with this thing called AI. Its my new friend you know. If you want to know what I know, give me a shout I might let you come to a course??
1 年If you can help us above and help Charlie get the petition moving it would be great ??