The New Non-Traditional Style of Fashion
TLYNT INC.
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The brand Oddflower has stepped out of societal norms when it comes to typical styles. Instead of the traditional look for fashion, they are creating pieces that are genderless and expressive for everyone. The creators Ella and Ghostly are more inspired by the non-traditional elements of design, and their method is proving to be a new face in the way fashion is looked at.?
Ella and Ghosty stated, “Oddflower is about shifting perspectives. The upside-down logo reminds us to question everything, to look at things differently and make our own choices in life instead of living by the status quo.?
The name ‘Oddflower’ was inspired by a scene in the classic film Harold & Maude, where Maude uses a field of flowers as a metaphor for social norms… “much of the world’s sorrow comes from people who are this… yet allow themselves to be treated like that.” Oddflower is about blooming beyond those boxes.”