New name, who 'dis?

Noticed something new around here?

Yep, that's right, This ol' newsletter has had a glow-up.

Funnely Enough will show up every week with a mix of funnel tricks, tech tips, ways to keep your lead gen engine purring and, let's be honest, some business-building mishaps.?

Because I'm an oversharer ??.

In case you've forgotten, I'm Fay. Or you might know me as Funnel Fay - my online alter ego.?

I left the corporate world behind 3 years ago and built a successful business from my little loft office in (snowy) Sussex.

But don't be fooled; it's not all been a bed of roses. My finger has hovered over the LinkedIn jobs tab a fair few times.?

But 2025 is all about focus for me.?

Because I'm easily distracted.

I'm on the Lion's Mane gummies, and I have high hopes (my husband assures me they're not ~that~ kind of mushroom) for spending time and energy on the parts of my business that light me up.

More on that later...

..shall we get into this new format then?

LEAD MAGNET MAGIC

Lead gen isn't a mystical unicorn.?

Your target audience is out there; you just have to work on attracting them to you.?

And that takes effort. Just creating a lead magnet and hoping a dreamy client finds it, isn't going to happen. #sorrynotsorry

Unless you run ads that is. But that's a conversation for another day.?

So here's a gift for you ??? 40 ways you can promote your current lead magnet (for free) and start getting more eyes on your business.

Click on the dinosaurs below to open up the doc

CONVERSION CORNER

At the end of last year, I launched The Secret Funnel Society.

Teaching a group programme had been on my goal list for 2025, but I was procrastinating too much to make it happen.

Then I had a 1:1 with my business coach, who gave my head a gentle wobble and told me to crack on.

And I'm so glad I did.?

If you want to know the ins and outs of a low-stress live launch and hear my overall results, click here to listen to me chat about it.

The long and short of it is I'll be launching again in Q2. And my revenue goals will be higher.?

If you want in on the waitlist, it'll be coming soon.

DREAMY CLIENTS

I've worked with Lauren and her team at UPFRONT for a few months now. Last summer we created an evergreen funnel for their Bond 8 course and this year we're going all in on lead gen, waitlist and webinar funnels.

We launched a new lead magnet before Christmas and with a clever paid and organic campaign have already added almost 2000 new subscribers to their ActiveCampaign email list and we're busy warming them up ahead of a new course launch in Feb.

I love working with Lauren as her positivity is infectious and she absolutely gets sh*t done.

If you don't follow her already - you're missing out.

Her nail game is also 100% and I'm very jealous of her talons ??.

You made it.?

You reached the end of the newsletter.?

Thanks for sticking with me, and here's to a brilliant 2025. It's yours for the taking. See you next week.

Big funnel hugs,

Fay