New month, big moon, fresh start

Today is a great day to restart my newsletter!

Not that I needed a specific day to do it, but it’s the first day of a new month, which is always a good day to start (as I can remember the date). It is also the national day of Switzerland (?? ????) and the second supermoon of 2023 (the so-called “Sturgeon Moon”, which I learned from a friend today). In addition, summer in Zurich takes a break, and it’s rainy, stormy and chilly outside, so why not take time to write instead of taking a swim in the lake?

The pain and joy of (self-)marketing

I wanted to relaunch my newsletter for quite a while and got carried away again and again by the daily hustle and bustle of building up my business. Whereas - that’s only half of the truth… if I’m really honest, I also kept postponing it because putting myself out here on LinkedIn is still not super comfortable for me – and I am still trying to find my writing style, my favourite topics and what it is you enjoy reading most.

In my past career, self-marketing has never been necessary, everyone needed (or was forced to get) my advice. And I never really liked the people in the company who were heavily promoting themselves, always talking about all their great accomplishments and tooting their own horn to massage their ego. Already the thought of “promoting” myself in the context of performance reviews, accolades or promotion rounds was painful for me. I always thought that people will recognize and value my work instead of obvious self-marketing campaigns…

Now that I’ve entered this entrepreneurial journey, however, I have to accept that making the world out there aware of my services and offers is part of my business – so I better learn to like it, right? It’s quite obvious even to me that I cannot help and serve people if they don’t know that I exist, and I will not be able to offer my services online if I’m not online… (ah, what an insight!)

So, given that I like writing, I decided to restart my newsletter. And I hope that it will give you value and fresh perspectives – and that you’ll enjoy reading it!

What you will get

I will share thoughts, insights and tips about a certain topic in the personal development space with you. You know that I love talking about owning your life and career, recalibrating and changing directions, reinventing yourself and unfolding your power and potential – so when you feel you are at a crossroads in your career and life, you are longing for or facing a change of any kind, you wish to reignite your spark and your power, or you are simply interested in your personal development and growth, you are at the right place!

I also want to provide you with a glimpse behind the scenes of my small business, the ups and downs I’m facing and my learnings along the way. And I also want to share what I am reading and hear what book recommendations you have for me – I love connecting and being in conversation with you!

So, going forward, please let me know how you like the refresh and what you would like to read more about – my goal is to support you as much as I can, thus I am always happy to hear from you and which topics interest you most!

Enjoy your week!

With love ??

Brigitte