New Meta Reporting Features and How To Drive Higher Quality Leads
First Conversion vs. All Conversions for Meta Ads Attribution
Meta updated its ad attribution, allowing you to see the first conversion you get after someone views or clicks an ad. Meta is fuzzy on how it defines the attribution views, however, and making sense of what the feature reveals is a bit complicated.
Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta is encouraging some advertisers to test their new GA4 integration for better ad performance. The integration process involves using UTM parameters and trackable links. While the GA4 integration offers insights, it has limitations in user tracking.
Google launches tool to simplify Enhanced Conversions setup
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
How to Drive Higher-Quality Leads with Meta Ads
Join our exclusive webinar designed to empower B2C marketers with the latest strategies to enhance lead generation using Meta Ads. Discover practical tips and in-depth insights from Meta Ads expert and former Facebook employee Maurice Rahmey.