New Meta Ad Tools and Your Meta Holiday Guide

Meta releases new tools for ad campaigns to help with holiday and diversify creative

Meta has some new features to boost your campaigns, including: highlighting promo codes directly in your ads, setting reminder ads to get people interested in an upcoming event, and adding multiple landing pages to a single ad using site links. Meta is also testing a new way to target people most likely to shop in-store by showing them nearby locations. For tourists, you’ll soon be able to target those interested in specific locations, serving relevant ads based on their engagement with content about that place.

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Google Ads introduces “Confidential Matching” for measurement

Google Ads has introduced “Confidential Matching,” a new way to connect your business data for measuring ad performance and reaching customers securely. This update adds data protection and transparency for your customers, at no extra cost.

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Apple unveils win-back offers for auto-renewable subscriptions

You can now set up win-back offers for auto-renewable subscriptions in App Store Connect.

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Driving Holiday Success on Meta: A Strategic Guide for Advertisers

The holiday season is a critical time for advertisers, and Meta platforms (Facebook and Instagram) are key to reaching your target audience effectively. Our guide, “Driving Holiday Success on Meta,” is designed to help you optimize your campaigns and achieve exceptional results during this festive period. Whether you’re new to Meta advertising or looking to refine your strategy, this guide will provide you with the insights and tools needed for a successful holiday season.

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