New memory game called Pro-Now provides fun and friendly space to practice pronouns

A new online game is helping people master pronoun usage for transgender and non-binary individuals. Just launched to kick off Transgender Awareness Week in the Netherlands, Pro-Now (by BO Diversity ) provides a safe environment to practice gender-affirming language by way of a memory game. Through four progressively challenging levels, users are introduced to eight recurring characters — all actual members of the queer community — and complete fill-in-the-blanks that require remembering and correctly applying various pronouns in everyday sentences. The game’s structure trains pronoun muscles while removing worries about messing up during real-world interactions.

Pro-Now addresses a growing need as people encounter more diverse gender expressions — whether among family and friends, colleagues and clients, or their broader community. While many genuinely want to be supportive, they may still struggle with the mechanics of using correct pronouns. By providing a space where people can make mistakes without feeling awkward or causing harm, Pro-Now bridges the gap between good intentions and ingrained habits. One to bring to your own neck of the woods? Or could your brand build or sponsor a similarly fun and friendly tool to transform other social challenges into approachable learning experiences?

By Liesbeth den Toom