New to Market Brands Massive Expansion in Surabaya

Surabaya, the second biggest city in Indonesia, one of the fastest economy growth country in the world has envolving themselves. Surabaya is the city that being wellknown with its Crazy Rich Surabayan title.

In this 1 year period, from Q2 2022 to Q3 2023, Surabaya has seen significantly growth in terms of new store opening.

There are several key expansions happening recently in Surabaya including Atmos flagship store in Indonesia at Tunjungan Plaza, IKEA first stand alone inside shopping mall in Ciputra World Surabaya, and other major expansion.

So far, the new to market brand in Surabaya that opened during 1 year period

Pakuwon Mall Surabaya:

Tommy Hilfiger, Boots Phamarcy, Paris Baguette, The Entertainer, The Children's Place, Vionic, I.T, Hong Tang, Ippudo, Blibli, Sate Khas Senayan (also opening in Tunjungan Plaza this fall), Jo Malone, Teazzi, Okinawa Sushi (also opening in Galaxy Mall), Lancome, Decathlon, JD Sports, Foot Locker (also opening in Tunjungan Plaza next year), Dragon Hotpot (also opened in Tunjungan Plaza), Truffle Belly, LuxeHouze

Tunjungan Plaza:

Speedo, 2XU, Herschell, Ria Miranda, Hey Local, Cole Haan (opening this year), YSL Beauty, Atmos, Atmos Bar, High Tempura (opening in September), Santhai, Feel Matcha (already opened in Pakuwon Mall Surabaya), Evb, Golden Hotpot & Grill (also opening in Royal Plaza), Elevatione (also opened in Pakuwon Mall Surbaya, Galaxy Mall, and Ciputra World Surabaya), MLB, Marhen J, by Aura (also opening in Galaxy Mall), Bathaholic, Beard Papa (also opening in Pakuwon Mall Surabaya), Steincook Ware, Mito Electronics, Sango, Es Teler 77, Old Chang Kee (will open in Pakuwon Mall Surabaya and Galaxy Mall too this year), Digiplus, Nespresso (first boutique)

Royal Plaza:

SushiYa, Ramen 1

Trans Icon:

Yakiniku Like, Grand Tasty Chicken, RamenYa Reserve, Female Daily Studio

Galaxy Mall:

Venchi, Elemis, Sushi Hiro, Monsieur Spoon, Ult Ramen

Ciputra World Surabaya:

IUIGA, IKEA

Others:

Go Go Curry!, Erafone&More

Eventhough there is a lot of new to market brands in Surabaya, there are more to come with more space in the making. Ciputra World Surabaya right now is preparing for the new retail excitement under the new management by Cornerstone. Also, Pakuwon is currently building Pakuwon Mall Surabaya extension and Pakuwon City Mall Surabaya extension. AEON is also touted to be opened in Surabaya in the next few years.