A New Look and a New Name, for a New Time

In Denver South, we believe the future of our community isn’t something you sit back and wait for longingly. The future is something you create. Thoughtfully, intentionally. Today. This belief is what defines Denver South. It has guided us for decades and it is how we will chart a course for the future.

The proactive and optimistic spirit of our region has never been more important than it is today. Like you, we spent the early part of this year working to help our friends and neighbors. We also spent time reflecting on our community, our organization, our history, and our collective place in the world.

This reflection left us both energized and hopeful. And we felt our brand should better reflect those feelings. So, we took action. Over the many months that followed, we worked alongside our stakeholders to bring our outward representation in line with the ideals we hold true.

The most noticeable change is in our name and logo, a complicated decision motivated by a very simple fact: When a name or logo no longer serves you well, you change it.

Today, we’re evolving, we’re simplifying, and we’re creating a new brand that creates unity among the organization’s functions and with the broader region by consolidating into a single, two-word brand: Denver South.

Ultimately, this new identity is confident and bold and proud. Our new identity honors, through primary and secondary color palettes, the reality that we as an organization wear many hats. So, don’t be surprised to see any of these variations in coming months.

More than just a new name and logo, however, you will notice other powerful changes. Our new website has been designed with the user in mind. When you visit Denver-South.com you’ll find all the information you need on all aspects of living, working and doing business in the region. The brand also showcases a photography heavy approach that we will use to promote the region. In coming months, you’ll see these changes reflected in all your interactions with Denver South; from business cards and letterhead to signage and publications. There are too many applications to name.

As for the new logo, we won’t bore you with our approach to every color selection, line, or curve; though there is a deeper meaning to each of them. To read more about our design decisions and the public melding of our organization and region, please check out our blog post.

https://denver-south.com/denver-south-has-a-new-look-and-a-new-name/

While you’re there, take a look around the new site. We hope you love it as much as we do.

Join us as we work together to define our tomorrow, today.