New! Littledata Google Analytics App

We’ve spent six years perfecting Shopify tracking, and last Friday, we launched a free connector app to bring accurate customer data into your Google Analytics—forever.

3 Reasons why this app matters to you:

1. Track the full customer journey from storefront to checkout
2. Get better multi-channel attribution for smarter marketing decisions
3. Analyze on-site conversions with trustworthy data

Google Analytics is the best tool for this, and Littledata makes it even better.

Watch the video to see how it works and why it’s a game-changer for your brand.

See the Littledata GA app in action

What’s new at Littledata?

Stop losing customers who disappear

Here’s John. He’s on your Shopify store, checking out your latest collection. He clicks around, adds a hoodie to his cart… and then?

Poof. He’s gone!

Maybe his phone rang. Maybe his cat ate his neighbor’s goldfish.

Either way, you’ve lost him.

Without accurate tracking, you won’t be able to send that crucial cart abandonment SMS.

That’s where Littledata’s integration with Attentive changes the game:

1. Reconnect lost shoppers – Our identity resolution keeps track of John’s sessions—even if he leaves and comes back later.
2. Send perfectly-timed texts – “Hey John, your hoodie is waiting! Here’s 10% off to complete your order.”
3. Win back sales effortlessly – He clicks, checks out, and boom—that’s a conversion you might have missed.

Besides, if you use Klaviyo + Attentive together? Even better.

Both your SMS and email campaigns stay perfectly in sync, ensuring no shopper slips through the cracks.

Read the FAQ to learn how the integration works.

Ready to recover more sales?

Join the open beta & book a demo →

Smarter Meta ads: Know who’s buying

Not all customers are the same, so why treat them that way in your Meta ads?

Now, Littledata automatically sends customer type signals with every purchase event in Meta, helping you target better and boost ROAS.

1. First-time buyers? → New Customer Purchase - Littledata event is triggered.
2. Repeat customers? → Returning Customer Purchase - Littledata event is added.
3. Subscription orders? → First Recurring Purchase - Littledata event tracks that first charge.

More accurate data = better segmentation, smarter campaigns, and higher returns.

If you’re already using Littledata’s Meta Ads connection, these events are live now!

Want to tweak them? Just head to your Events settings to toggle them on/off.

Scale first-time customer acquisition effortlessly with Littledata

Losing money on ads due to inaccurate attribution?

Join our expert workshop to master first-time customer acquisition on Google. Get a clear, actionable strategy to scale efficiently.

What you’ll learn:

• How to structure Google Ads for new customer growth
• Use first-party data to refine targeting & cut wasted spend
• Accurately track new vs. returning customer conversions
• Align Shopify + Google Analytics for better decision-making

Who should attend: Shopify growth marketers & ecommerce teams focused on CAC & scaling.

When: Thursday, March 13th | 9:00-9:45 AM | LinkedIn Live

Hurry, spots are limited!

Save your seat now!

Talk to a data expert

Whether you’re optimizing your tracking, upgrading your checkout experience, or exploring what’s next, talk to our data experts now!

Until next time, Edward & the Littledata team