New LinkedIn Warning Discourages Viewer Click-Throughs

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Are you posting external links in your LinkedIn posts or the comments beneath your posts??

LinkedIn has created a new message that warns users that they’re leaving the platform when they click on external links.

While this message won’t prevent your viewers from accessing the external site, it may create a chilling effect and reduce click-throughs to your content.

What can you do??

• Include language that informs viewers that you take security very seriously and the link is safe.
• Add the link after you post your content. In this case, it’s best to wait and post the link after the first two hours because the algorithms will limit your reach if you post comments or edit your post during the first hour. (Of course, you have to remember to go back and post the link.)

LinkedIn is rolling this warning out over time, so you might not have encountered it yet. I just saw?it for the first time yesterday.?

I'm curious: How will this affect your use of external links??

#personalbranding #linkedinstrategy #linkedinbydumont

Dumont Owen, Ph.D.?is a personal and digital brand strategist who helps small business owners attract clients and opportunities that are a 100% right fit by building and promoting powerful brands that express who they are, what they do, and how they do it… better than their competitors.