New LinkedIn Features!

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LinkedIn is introducing more features to help users promote products, monitor trends, and build a community of subscribers. Here are three new features you should be looking out for:

• With LinkedIn Newsletters, you will now have the availability to publish recurring articles to your subscribers, and when a new article goes live, they will be notified immediately.
• The Competitor Analytics Dashboard has a few upgrades to help you track what your competitors are doing and make sure your brand stands out. These features make it easier to track follower growth, recent posts, and engagement rates so you can stay up to date about what your competitors are talking about.
• Product Pages will allow you to promote your products via LinkedIn, meaning you can highlight specific products on your page that will encourage visitor click-through rates.?

READ MORE: LinkedIn Just Released 3 New Features For Pages?

With many brands rethinking their social strategies for 2023, optimizing for these new features to gain first-party data from newsletter signups, new eCommerce options, and competitor metrics could give your brand the advantage.

Will these new features make a positive impact on your 2023 social strategy? How so?

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