New to LinkedIn Content? Here’s Your First Step

Hint: Don't make it harder than it needs to be!

Getting started on LinkedIn can feel overwhelming, especially when you’re figuring out what content to post. But don’t worry, you don’t need to reinvent the wheel every time. By building your content strategy around a few key content pillars, you can create a consistent and engaging presence on LinkedIn. Today I'll break down how you can define these pillars and set a strong foundation for your LinkedIn success.

What Exactly Are Content Pillars? ??

Content pillars are the core themes or topics that you repeatedly cover in your posts. Think of them as the backbone of your content strategy. With 3-4 well-defined pillars, you can stay focused, ensure your content remains relevant to your audience, and make brainstorming new ideas a breeze.

Why Content Pillars Make a Difference

Content pillars offer a structured approach to content creation, saving you time and effort by providing a clear roadmap. More importantly, they help build the crucial "know, like, and trust" factor with your prospects, which is essential for converting connections into clients.

4 Tips to Identify Your Content Pillars

1. Evaluate Your Expertise and Interests: Start by listing areas where you have strong knowledge and passion. Consider topics you can speak about confidently and you enjoy discussing. Your enthusiasm and expertise will naturally shine through, making your content more engaging.
2. Understand Your Audience’s Needs: Think about the challenges and questions your target audience faces. What problems do they need to solve? What kind of content would they find valuable? Aligning your pillars with these needs will ensure your posts resonate and provide real value.
3. Review Past Content: If you’re already creating content, analyze what performed well. Identify common themes among your top posts. This will give you insights into what your audience finds useful.
4. Align with Your Goals: Ensure your content pillars support your broader business and personal branding goals. Think about how each pillar can help you achieve specific objectives, such as increasing brand awareness, generating leads, or showcasing your expertise. This alignment will make your content more purposeful and impactful.

A Few Examples of Effective Content Pillars

Having said all of that, here are some tried-and-true content pillars that work well for LinkedIn:

?? Industry Insights: Share news, trends, and analysis related to your industry. This positions you as an expert who stays updated with the latest developments. It helps build the "know" factor as prospects recognize your expertise.

?? Personal Stories: Share relatable stories from your professional journey that offer lessons or insights. This helps humanize your brand and build a connection with your audience, contributing to the "like" factor.

??? How-Tos and Tips: Provide practical advice and tutorials that help your audience solve problems. This positions you as a helpful resource and can drive engagement through valuable content, building the "trust" factor.

?? Community Engagement: Highlight community events, partnerships, or client success stories. This shows your involvement and commitment to your field, and it helps build trust with your audience.

Bonus Tip: Stay Flexible - It’s important to revisit and adjust your pillars as needed. As you grow and your audience evolves, so should your content strategy.

Final Thoughts...

Defining your content pillars is a vital step in establishing a strong LinkedIn presence. It helps you stay organized, ensures your content is relevant, and simplifies the content creation process.

Now, take action and start brainstorming your pillars today!

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