New Lamborghini’s Logo 2024

The world-famous luxury sports car brand Automobili Lamborghini S.p.A. has recently revamped its logo, and we’re here to tell you about it on our Hangar 18 Blog.

Lamborghini’s New Corporate Identity for 2024 After 20 years, Lamborghini has decided to change its brand’s visual identity. These changes are not radical or profound, but they are indeed very interesting. Their new logo is quite similar to the old one but has been slightly simplified.

Reasons for the New Lamborghini Logo

One of the reasons for the new logo is clearly an adaptation and simplification to enhance readability and adaptability across various digital and print media. Additionally, it’s also related to the launch of their first electric car, planned for around 2028.

Analysis of the New 2024 Lamborghini Logo

Regarding the details of the new logo, you can observe a simplification of their classic emblem. The famous bull now has fewer details and is depicted in a flat color silhouette. It features a golden hue, albeit less saturated than the previous version, against a black background. The edges of the shield appear finer this time, and the typography has also been changed. They have opted to create their own typeface called Lambo type—a sophisticated sans-serif style with a versatile family suited for various formats.

It’s worth noting that for the digital version, the bull, letters, and shield edges are golden with a very subtle and discreet gradient, giving it a sleek, simple, and sophisticated look.

In the print version, they will only use flat colors—golden with low saturation but darker than the digital version, along with white and black.

Their visual identity primarily utilizes these colors—black and white—with golden accents.

Typography of the New 2024 Lamborghini Logo

So far, Lamborghini has not provided too many details, but we can see some examples of their new typeface called Lambo type, which they have implemented in their new logo.

The most important brands in the world know the importance and value that professionally working on their visual identity has for their business.

What are you waiting for to work on the visual identity of your company? Contact us to request more information about our design services with which you will take your brand to the next level.

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