New in Jan: Death to spray & pray, Jason Bay on closing lines that work & more
This month in The Mixer...
??? Cold email polish?
TL;DR
?? Use a short subject line (2-3 words)
?? Allude to potential pain
?? Include a non-obnoxious compliment
?? Bold important sections
?? Use PS section for extra personalization
?? Keep email short (ideal length is ~50)
See how small changes had a big impact on this email ?
?? Spray and pray is D.E.A.D.
It's all about personalization + relevance now.
Here's a basic cold email framework you can use to boost engagement:
What that looks like in email form:
"Hey [Name],
Looks like [relevant observation].
In most cases, that can mean [problem/pain points].
[Your Company/Product] helps solve that by:
Mind if I send you a [relevant piece of information]?"
领英推荐
??? Engage prospects with a killer closing line
Here's a little snippet from Jason Bay + Jack Wauson 's cold email masterclass on how to end a sales email with a killer CTA ??
Full blog here.
??? Interview with Jen Allen-Knuth (aka DemandJen)
Q: What's your biggest pet peeve during a sales interaction?
"For me, it is the misunderstanding of what discovery is and leading a conversation where we are just totally self-centric and thinking about, 'Do you have budget? Do you have authority? Do you have needs? Do you have a timeline?'
A BANT-style discovery to me is just the bane of all salesmanship.
So what I cannot stand is when a seller is completely self-motivated in the time that they're spending with the customer to decide 'what can I get out from this?' instead of looking at the buyer and saying, 'What's the problem you're trying to solve? Let's think together about how we fix it'".
Check out the full interview here.
?? Multi-channel cold prospecting sequence example
?? Fun sales stats
?? ?51% of top sales pros focus their efforts on relationship-building.
?? ?79% of business buyers want their sales reps to be trusted advisors who add value. Customers want consultants, not old-style sales pros.
?? ?73% of sales teams say it’s critical to collaborate across departments.
?? ?AI use by sales teams will more than double in the next three years.
Stats provided by: Salesforce
Founder, DemandJen | Sales Training Workshops & SKO Keynote Speaker
9 个月shout out to all my BANT lovers ??