New Issue - July 2024

New Issue - July 2024

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We are excited to release our fourth issue of the year! This new issue features a wide range of thought-provoking articles and cutting-edge insights that delve into various #consumerbehaviour topics, including #AR, #metaverse, #gamification, #brand, #sustainability, and many more! Some are open access!

Access the full issue here: https://onlinelibrary.wiley.com/toc/14791838/2024/23/4

Happy reading!

Prof. Varsha Jain

AGK Chair Professor of Marketing | Deputy Editor | Vice Chair

8 个月

We are grateful to all the contributing authors for their spectacular work, our reviewers for the unwavering support and help and our editorial board for the incredible Job. Amazing work everyone!

Jacqueline Eastman

Co-Editor at Journal of Consumer Behaviour

8 个月

Grateful for our authors, reviewers, and editorial team! Fantastic research shared in this issue!

Philipp Brüggemann

Researcher | Marketing | Digital Marketing | E-Commerce | Technology | Sustainability | Retail | Online Grocery Shopping | Marketing Scholars | Associate Editor

8 个月

This is fantastic news! ?? ??

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