New INvision Trials accelerates farmer-centric innovation process

INTENT is proud to work side-by-side with farmers to ensure new agricultural innovations find their best fit in a widely variably industry. Given farmers’ knowledge of how innovation is best applied to new products or technology and how they deliver value to agriculture, including farmers in the innovation process helps ensure the practicality and relevancy of new technologies and solutions while growing their understanding of real, tangible benefits for the farmers who will use them in the real world. ?

To accelerate this farmer-centric innovation process, INTENT is expanding its technology solutions and capabilities with the launch of the new INvision Trials software platform in March 2023. This expansion revolutionizes field data collection and ensures that INTENT will continue to deliver consistent, quality data and powerful, actionable insights to its agribusiness clients and network of over 1,000 FarmerTrials participants across the United States, Canada and South America.?

“Farmers are trying to solve a problem on their farm. New innovations can help farmers solve their problems and overcome challenges,” said INTENT CEO Randy Barker. “Whether it’s to be more productive, more sustainable or something else entirely, the quantifiable feedback we provide through INvision Trials helps farmers and agribusinesses know when and how to use an innovation. That’s what ultimately results in successful adoption.”??

INvision Trials gives agribusiness clients the ability to connect directly with farmers as they test leading-edge technology in real-world scenarios. Through the platform, agribusiness clients can also make use of farmers’ field data while gathering important feedback on perceptions and user experience. With the assistance of the INTENT team, farmers receive a detailed summary of the performance of the products they tested with INvision Trials at year-end. This data from INvision Trials is also valuable to farmers as it gives them the data to back up that a new innovation is beneficial to their operation. ?

“Assessing and understanding data helps farmers feel confident in their decisions,” said Barker. “At a time where data-driven decision-making is commonplace, the more useful data you can provide to farmers, the more credible your innovation will be.” ?

By collecting geospatial data and offering a visualization of all aspects of a farmer’s production process, INvision Trials shows where, when and how new products and technologies will best fit across a widely diverse agriculture landscape. This scalable system delivers real and reliable in-field data and insights with speed and agility to help make data-driven decisions that lead not only to increased agriculture efficiency, improved yields and reduced production costs, but also a reduction of risk and clear profit opportunities.

To learn more about INvision Trials, visit here.

Portions of this post originally appeared on INTENT's blog at https://intent.ag/blog-farmers-at-the-forefront-of-agricultural-innovation/