New investors on board. edrone closes funding round

I’m thrilled to announce our next milestone; we’ve secured the next financing round and have doubled our valuation within twelve months! Eighteen months after our recent investment of $2.5M and a $2.8M grant, we achieved $4.4M ARR and improved our growth rate by over 100% still, major new products coming in the future thanks to the grant. The fact that we were able to raise a round during the tough market conditions we find ourselves in is a true testament to the focus and hard work that the whole team has put in this past year.

Signing Term Sheet with Michael Amtmann and Michael Oschmann

edrone is the purpose-built e-commerce CRM with marketing automation and voice commerce that caters to a dynamic sector of SMEs who are frustrated with the lack of value that is being generated with existing enterprise-class solutions.?

The areas we’ve developed the most are our NLU and NLP capacities. The R&D team has built from scratch the no-code voice search in order to delight and amaze mobile-first shoppers. The first test was more than successful. All of this technology is realized through our platform, which is built with the sole mission of delivering powerful yet complex marketing solutions to SMEs worldwide.?

Our latest funding round will accelerate our growth pace and improve our unit economics.

edrone HQ in Krakow, PL

Use of Funds

Over the last eighteen months, we managed to double our international customers base in CEE and Brazil. We want to use this momentum and leverage those markets by making further investments into local teams, thus further strengthening our position abroad.

Brazilian team in our subsidiary in S?o José dos Campos, BR

To stay ahead of the competition and in response to the changing shopping behaviors of our customers, we continue to develop a voice-driven toolset of the CRM. We are pioneering a conversational shopping interface by increasing investment into the R&D. We are satisfied with this traction and want to realize a go-to-market strategy using these funds.?

Semantic relations between products

What have we achieved so far?

The story started in 2016. After bootstrapping to over $100K MRR, we started the VC journey with Portfolion in late 2020. In May 2022, our 900 customers resulted in an ARR of $4.4M and implemented YoY growth of over 70%. We target 234K high-end e-commerce SMEs in the CEE, southern EU & LATAM. We primarily invest in R&D with a talented team of ex-Samsung and Allegro - NLU/AI engineers on board.

The team, fall 2020

The team, summer 2021

Meet our new investors

Atmos Venture Capital. Atmos backs innovative teams that have cracked complex scientific problems. Atmos' mission is to invest in teams motivated to solve the world's most challenging issues through cutting-edge technologies and a data-driven approach.?

Sami Moughrabie, Managing Partner of Atmos, will now support us with advisory on tech implementation and business strategy.

Mueller Medien is a family-owned group of companies divided into five divisions: Directories, Broadcast, Print Media, Book, and New Business. The core business is the directory branch, founded in 1950 and includes several major directory publishers in the DACH Region. The New Business division is focused on online marketing solutions, SaaS products, and marketplaces for local SMEs. Mueller Medien is a major shareholder in several eCommerce companies, such as ad pepper media? N.V. (webgains.com), solute GmbH (billiger.de), and an investor in Booksy, Bookingkit, and Infermedica.

?Over the last couple of years, the eCommerce channel has become a must-have for SMEs. Via funding edrone, the investment arm of Mueller Medien is betting that SMEs are now in need of better software to drive more sales and optimize their profitability“, says Michael Amtmann, Chief Investment Officer of Mueller Medien.

Stay tuned!