New Insights from the CMO Council
Donovan Neale-May
Executive Director of the Chief Marketing Officer (CMO) Council, Growth Officer (GO) Council, and Business Performance Innovation (BPI) Network
Keep up with the latest in the marketing world
Are marketers spending dollars wisely? Do they leverage data to make smart decisions? Find the answers in this week's lineup of great stories. Also, check out our hot-off-the-presses report on a valuable new resource to mine in Africa—mobile data. Download "Mobile Ingenuity in Africa's Dynamic Community" today!
Data Driven Decisions are the Foundation of Good Customer Experiences
By Rodney Weidmann, published on SAS Institute
To stay relevant, organizations need to use data-led innovation to drive better decision-making and keep customers at the center of their business.
Continue reading the article here.
For more on this, subscribe to next month's Marketing Magnified.
Beyond the Cookie: What's Next for Attribution?
By Greg Sterling, published on Marketing Land
The third-party cookie jar is almost empty...so what's the next methodology for attribution? 11 marketing executives share their perspectives.
Continue reading the article here.Marketing Spend Management
By Jason Galloway, published on KPMG
There was once a time when marketing spend was able to keep pace with market needs. Not anymore.
Continue reading the article here.
REPORT: Mobile Ingenuity in Africa's Dynamic Community
Known as the land rich in minerals, the African continent has a new source of economic growth and wealth to mine: customer data.
WEBINAR: How Close are Marketers to Solving Attribution?
Get the most out of measuring earned media's impact on business. Tune in March 31st, 2020 at 10am PST.