New Insights Into the 2022 Holiday Season

Online sales were up 6% YoY in the month of October, driven by a strong Prime Day week and stronger-than-anticipated Halloween sales. In light of Amazon’s Early Access Sale in mid-October and Halloween’s sales, we have?new insights into the state of the holiday season.

Key e-commerce metrics from October include:

• Gifting sales are up 5% YoY after lagging behind 2021 numbers at the beginning of the year
• Beauty, women’s apparel and accessories, and food and grocery are all trending upward this year
• Total October Online YoY Sales: Gifting: +5%, Beauty: +17%, Women’s Apparel: +7%, Food: +15%?

Customers are starting their holiday shopping early, as well as preparing for holiday celebrations and get-togethers. We forecast continued growth, especially within the above categories, throughout the months of November and into December. Our 2022 holiday?e-commerce sales forecast calendar, which helps marketers plan their day-by-day promotions, kicks off this week, on Sunday, November 13. Use our guide to plan your best promotions in anticipation of high sales days.?

“Online holiday sales have strengthened since the middle of October for many categories,” says Udayan Bose, Founder and CEO of NetElixir. “Consumer preference has shifted towards ‘value-shopping’. Also, consumers are in an always-on shopping mode, scouring for deals and prices that meet their personal value perceptions.”

Read our full holiday update here.