New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024

??The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that?WPC?is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. ???? Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.

??DISCOUNT CODE: THYMESUP

Innovation in Fragrance Creation: Partnership and New Technology at the Heart of New Ingredient Discovery

dsm-firmenich 's Master Perfumer & New Ingredients Discovery at dsm-firmenich Fran?ois-Rapha?l BALESTRA & Chief Science & Research Officer Sarah Reisinger are set to take the stage.

Innovation is essential to the advancement of fragrance creation. Today more than ever—climate change and tightening regulation have created a tension between what consumers desire and what companies can deliver.?Technology and innovation are advancing at a rate faster than ever. Sarah Reisinger, Chief Research Officer and Francois-Raphael Balestra, Master Perfumer?at dsm-firmenich will share how they are pushing the boundaries of science and technology keeping the perfumers central to the discovery of new ingredients that advance fragrance creation and meet consumer needs from Laundry to Fine Fragrance.?

Join us @ WPC 2024

• It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
• It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
• Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
• It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
• It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
• Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
• Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!

??Be sure to register now for the best rates!