New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024
??The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that?WPC?is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. ???? Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.
??DISCOUNT CODE: THYMESUP
Innovation in Fragrance Creation: Partnership and New Technology at the Heart of New Ingredient Discovery
dsm-firmenich 's Master Perfumer & New Ingredients Discovery at dsm-firmenich Fran?ois-Rapha?l BALESTRA & Chief Science & Research Officer Sarah Reisinger are set to take the stage.
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Innovation is essential to the advancement of fragrance creation. Today more than ever—climate change and tightening regulation have created a tension between what consumers desire and what companies can deliver.?Technology and innovation are advancing at a rate faster than ever. Sarah Reisinger, Chief Research Officer and Francois-Raphael Balestra, Master Perfumer?at dsm-firmenich will share how they are pushing the boundaries of science and technology keeping the perfumers central to the discovery of new ingredients that advance fragrance creation and meet consumer needs from Laundry to Fine Fragrance.?
Join us @ WPC 2024
Global Head Communications Perfumery & Beauty dsm-firmenich
10 个月Unmissable !!!