New Indian Government Rule for Digital Marketers

The Indian government has introduced new rules for digital advertisers, requiring them to submit self-declaration certificates to ensure truthful and compliant advertising across print, electronic, and internet platforms.

What are the key requirements for the self-declaration certificate??

The self-declaration certificate required by the Indian government for digital advertisers must include the following key information:

https://cbcindia.gov.in/cbc/uploads/mandate/Self_Declaration_Portal_Guidelines.pdf

1. Confirmation that the advertisement does not violate any law in force or any self-regulatory content code.
2. The certificate should confirm compliance with the Press Council of India's (ASCI) guidelines and any other applicable rules and regulations.
3. Details of the advertising agency, advertiser, brand owner, and authorised signatory.
4. Declaration stating that the advertiser has the necessary rights and approvals for the advertisement content.
5. Contact details for any complaints or grievances related to the advertisement.

These requirements are aimed at ensuring truthful and compliant advertising practices in India.

https://cbcindia.gov.in/cbc/uploads/mandate/Authorisation_Letter_Format.pdf

How can advertisers and agencies submit the self-declaration certificate ?

Advertisers and agencies can submit the self-declaration certificate to the Indian government by following these steps:

1. Prepare the self-declaration certificate with all the required information, including confirmation of compliance with relevant laws and guidelines.
2. Ensure the certificate is signed by the authorized signatory of the advertising agency or advertiser.
3. Submit the self-declaration certificate through the specified online portal or platform designated by the government for this purpose.
4. Keep a copy of the signed certificate for your records and future reference.

By following these steps, advertisers and agencies can ensure timely and compliant submission of the self-declaration certificate to the Indian government.

What are the potential consequences of non-compliance with the new rules ?

Non-compliance with the new rules for digital advertising in India, including failure to submit the self-declaration certificate, can lead to various consequences, such as:

1. Penalties: Advertisers and agencies may face financial penalties or fines for non-compliance with the regulations.
2. Legal Action: The government or regulatory authorities may take legal action against violators, leading to court proceedings and potential legal repercussions.
3. Reputational Damage: Non-compliant advertising practices can harm the reputation of the advertiser or agency, leading to a loss of trust among consumers and stakeholders.
4. Ban or Suspension: In severe cases of non-compliance, advertising platforms or channels may suspend or ban the advertiser from using their services.
5. Loss of Business: Non-compliance with advertising regulations can result in the loss of business opportunities and partnerships with other companies.

It is essential for advertisers and agencies to adhere to the new rules and guidelines to avoid these potential consequences and maintain a trustworthy and compliant advertising ecosystem in India.

Instructions

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