New, Improved, and Modern

New, Improved, and Modern

New from our studio: We were asked by USModernist, an organization devoted to documenting and preserving midcentury Modernist residential architecture, to update their identity. They are a vital resource and a true design treasure. We were big fans before we got the call, so this was a dream come true. We kept their iconic chair…but fixed it a bit. Launched just in time for their Modernism Week events in Palm Springs. Please support them!


#modernismweek2024 #palmsprings #identitydesign #modernism #graphicdesign #aiga #butterflychair #aigadesign #bkfchair #hardoychair #LogoDesign #agigraphic https://usmodernist.org/palm.htm

Victoria Bugbee

Filmmaker, Playwright, Director

1 年

Thanks for posting Alex. Love the butterfly chair and your new take on the design.

Rebekah Laney

"Unless you're leading with your heart, you're doing it wrong" - Vince Gill

1 年

Such a fantastic update! Love the new designs.

Jean Marie Livaudais

Business Development Manager at NV5

1 年

What a fun project with lots of connections to home!

Lisa Uzielli De Mari - Parenti

Founder and Managing Director at Parenti Design

1 年

Fabulous Alex! Love the use of the typeface ??

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