New Holland creates an impression
mitsubishi outlander / monet exhibition

New Holland creates an impression

As one of the founders of the impressionist movement, Claude Monet certainly made an impression on the art world. His combination of light and colour was visionary, and revolutionary.

For the Monet in Paris exhibition, we articulate this idea with the phrase: Make an Impression, Not an Impact.

Claude Monet's art is all about light, so our team at New Holland designed this journey from darkness to light, to a vivid impressionist world full of life and colour: all powered by the Mitsubishi Outlander PHEV.

Over the course of the film, with live action direction from our own Ryan Maddox, we employed several technical processes of CG animation, but always found our way back to the projection of light, with Monet himself as our guide.

Our film is showcased throughout the Claude Monet exhibition, as it tours Australian cities over the coming months.

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Thanks to all involved at Richards Rose Advertising. New Holland Creative T&DA Alt.vfx Grande Experiences and our client at Mitsubishi Australia.

#exhibitiondesign #projection #design #direction #monet #vfx #commercialproduction #artdirection

crash carlucci

Lead Digital Colorist

1 年

Brendan, it’s been way too long my friend. Hope you and yours are fantastic. You continue to set the bar so high for all the fantastic work you do. It looks awesome keep it up!

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