The New Guide for Click-to-WhatsApp (CTWA) Campaign

What is Ads that Click to WhatsApp (CTWA) Campaign?

Just like its name, Click to WhatsApp campaign leverage the interconnectedness of Meta platforms (Facebook, Instagram and WhatsApp), CTWA seamlessly directs potential customers to WhatsApp, fostering direct and immediate communication between businesses and their audience. By clicking on the ad, users are instantly connected to WhatsApp, where they can engage in real-time conversations with the business. Thanks to this system, businesses can now easily reach their target audience, build relationships, and ultimately drive sales.

Several Entry Points for One Conversion Point

Click to WhatsApp Ads (CTWA) strategic utilization of META environments allows businesses to enjoy the benefits of all platforms. Facebook and Instagram serve as social media platforms each with its distinct audience demographics and engagement patterns. Meanwhile, WhatsApp facilitates direct, personalized communication between businesses and customers.

First step: Attract with Creativity

Creating a Click to WhatsApp Ads (CTWA) campaign is a straightforward process accessible to businesses of all scales, thanks Meta user-friendliness. The first step involves deploying ads seamlessly across Meta's platforms using the Meta Ads Manager tool. Within this platform, businesses can easily adjust various aspects of their campaigns, including ad placement, target audience selection, campaign duration, and budget allocation. This user-friendly interface empowers businesses to tailor their advertising strategies to their specific goals and resources, ensuring maximum efficiency in reaching and engaging their desired audience.

Second Step: Spark Nurturing Conversation

Once a potential customer clicks on the ads, they are directed to the business's official WhatsApp account. Here, businesses have several options to engage with the customer effectively. They can utilize WhatsApp Flows for structured conversations, showcase their products or services using the WhatsApp Catalogue feature, redirect customers to their website for more information or purchases, or even initiate automated conversations through a Chatbot, ensuring a personalized and efficient interaction tailored to the customer's needs and preferences.

WhatsApp Flows

WhatsApp Flows was recently introduced as a tool streamline interactions with their audience. This innovative tool condenses lengthy conversations into concise forms, significantly reducing the time and effort required from customers. For instance, in response to an ad promoting hotel room reservations, a customer will be directed to the business WhatsApp Official Account chatroom with a canned message "I would like to book" ready to be sent. Upon sending, it triggers a form within the chat interface, where customers can specify room type, dates, and the number of guests in one seamless interaction.

What is even better, WhatsApp Flows is able to connect their customer-facing chat interface with third-party backend systems. As customers input their preferences into the form, the information is automatically transmitted and stored in the business's reservation system. Ultimately, increase operational efficiency.

WhatsApp Catalogue

This feature enables businesses to create virtual storefronts within the WhatsApp interface, showcasing their products along with prices and descriptions. When customers engage with targeted ads, specific canned messages can trigger the automatic delivery of relevant catalogues. For instance, upon encountering an ad featuring a "Buy 1 Get 1 Apple Set" promotion, sending a message prompts the automatic delivery of the corresponding catalogue. Within this catalogue, customers can effortlessly view the final price and adjust quantities to suit their needs, all done without the needs to go to another app.

Similar to how WhatsApp Flows works, WhatsApp Catalogue integrates seamlessly with businesses' backend systems, ensuring efficient processing of customer orders. Upon submission of preferences filled out in the catalogue, the information is automatically transmitted and stored in the businesses' order system.

Chatbot

Prior to the introduction of WhatsApp Flows ,businesses heavily relied on Chatbots as the primary tool for automated conversations. These Chatbots were meticulously crafted to guide customers towards making a purchase within the constraints of a short conversation. However, businesses faced the challenge in capturing enough information in short conversation to keep the customer engaged and prevent them from abandoning the conversation.

Which businesses can get the most benefit from this campaign?

Ads that Click to WhatsApp (CTWA) poses a significant advantage for B2C businesses across various sectors such as hospitality, retail, F&B, airlines, and beyond. The versatility of WhatsApp provides businesses with a powerful tool to tailor their marketing efforts precisely to their needs. For instance, a retail chain can leverage CTWA to drive offline traffic to specific offline branches by offering exclusive deals or promotions directly through WhatsApp. Similarly, F&B establishments can use CTWA can promote their food & delivery services. Airlines can leverage CTWA to provide personalized booking assistance, flight updates, and customer support, creating seamless experiences for travelers.

Do you want to start using Ads that Click to WhatsApp?