??Is a New Google Born? OpenAI CEO Sam Altman Disagrees

Recently, OpenAI CEO Sam Altman was a guest on researcher Lex Fridman’s podcast and answered many questions that have been the subject of discussion for a long time. Altman, who made important statements about artificial intelligence searches, shared the secrets of challenging Google!

???The Path is Different, the Excitement is the Same: Altman’s Philosophy of Challenge

In the podcast, Fridman asked whether OpenAI will truly challenge Google. Altman’s answer is quite satisfactory. According to him, although creating a better search engine than Google is a good move, it remains limited in accessing information. What excites Altman is not “copying Google,” so to speak, but finding a much different way for people to find and synthesize information. So Sam Altman states that the path to success is not always the same path.

Apparently, Altman does not find it logical to do what Google is doing and produce a search engine solution that rivals Google. Moreover, he states that this is a barren field for entrepreneurs with the following words: “But a lot of people have tried to just make a better search engine than Google and it is a hard technical problem, it is a hard branding problem, it is a hard ecosystem problem. I don’t think the world needs another copy of Google.”

??Artificial Intelligence vs Ads!

Following section reveals a lot about OpenAI’s CEO’s perspective on advertising. According to him, subscription-based models such as ChatGPT can be perceived as more reliable than ad-supported search engines. Actually, he makes a pretty good point; since there is a higher level of trust in artificial intelligence-based searches. Many consumers distrust Google searches because they think ads and spammy SEO influence results.

At this point, Altman gives ChatGPT as an example of a model in which the responses users receive are not affected by advertisers. He argues that if Google is to be challenged, it should not sell user interactions to advertisers, unlike what Google does.

??Is OpenAI Declaring War on Google?

Despite all these statements, Altman has still not stated that OpenAI is directly challenging Google. He states that there is no artificial intelligence-supported model yet that challenges Google.

What Altman proposes is a general vision of AI search that doesn’t commoditize users and sell to advertisers, so it’s more reliable and useful. A proper challenge to Google, he says, would be something completely different from what Google does. So OpenAI is extremely far from a new Google idea - if it means copying it.

???Important Tips to Keep Your Guard in the Digital World Arena!

In light of all these developments, it is possible to say that there are some things that businesses and SEO experts need to keep up with after the internet’s harmony with artificial intelligence:

??Make users trust your content by providing reliable and accurate information. Avoid misleading or manipulative content.

??Create content by focusing on the real needs of your users. Artificial intelligence-supported search engines prefer content that prioritizes user experience.

??If possible, ensure your content is free from advertising pressure. Directing users with correct information increases the reputation of your brand in the long run.

??Beyond traditional search engines, consider adapting to artificial intelligence-supported search engines and using these models in your business.

You can visit Markethinkers to learn more about artificial intelligence’s effects on SEO and digital marketing, also to follow current developments. Markethinkers helps you always go one step ahead in the digital world by developing new strategies with its expert team in the industry.