New Gmail Blue Checkmark Explained

What is BIMI

BIMI, or Brand Indicators for Message Identification, is an email authentication standard that enables organizations to display their brand logo alongside authenticated emails in the recipient's inbox. This helps improve email deliverability, brand visibility, and trust in the email content.

Increasing Engagement

BIMI (Brand Indicators for Message Identification) increases email engagement by enhancing brand recognition, building trust, and improving visual appeal. By displaying your brand logo next to authenticated emails, BIMI helps recipients quickly identify your messages, making them more likely to open and interact with the content. Additionally, BIMI works with email authentication protocols to ensure sender legitimacy, which reduces phishing and spoofing risks, further boosting recipient confidence and engagement.

Google, BIMI Push to Increase Gmail Security (Blue Checkmarks)

BIMI (Brand Indicators for Message Identification) is considered more secure because it works in conjunction with existing email authentication protocols like DMARC, DKIM, and SPF. These protocols help verify the sender's identity and ensure that the email content has not been tampered with during transmission. By displaying a brand logo next to authenticated emails, BIMI provides an additional visual cue for recipients, enabling them to quickly identify genuine messages from trusted senders.

Google's push for BIMI adoption and the introduction of a blue checkmark in Gmail for BIMI-enabled emails is aimed at improving email security, reducing the risk of phishing and spoofing attacks, and enhancing trust between senders and recipients. By encouraging organizations to adopt BIMI, Google is promoting the use of robust email authentication measures, ultimately making the email ecosystem safer and more trustworthy for users.

Requirements to Implement BIMI

• Implement DKIM and SPF email authentication standards.
• Set up a DMARC policy with 'quarantine' or 'reject' level.
• Follow email client guidelines for logo size, format, and design; have a trademarked logo for VMC.
• Create a BIMI record with your brand logo in SVG format and a VMC.
• Add the BIMI record to your domain's DNS settings as a TXT record.

Ready for BIMI and the blue checkmark? Book a meeting with me now!