?? A new gig perfect for communicators
Each week we'll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know!
Why Communicators Are Best Suited for CAIO Roles
The rise of AI across all sectors of the economy has spurred a wave of companies creating Chief AI Officer (CAIO) or Head of AI roles to lead strategy, policy, and adoption. According to the Future of Work Report, Head of AI roles tripled over the past five years and grew by more than 28% last year.?
Often, businesses place this responsibility under the Chief Technology Officer or Chief Information Officer, treating AI as an IT problem. But just because the technology is built on intricate algorithms doesn’t mean it has to be overly technical. The real power of AI, especially large language models, lies in language processing.?
Communicators get this. In fact, communicators, as experts in language, are better suited to lead and manage AI adoption for two major reasons.??
First, they bring a deep appreciation for context and nuance in language, which is crucial for effective generative AI applications. It’s like having a translator who speaks both human and machine – they can develop AI tools that are both impactful and user-friendly.
Communicators also excel at the main hurdle to broad AI adoption: change management. Their ability to convey the potential of AI and win over skeptical employees is far more important than any technical chops. They ensure AI is intuitive and relatable, so all members of the organization can reap the benefits and effectively use the tools.?
By viewing AI through the lens of communication, businesses can make AI tools assets instead of another piece of technology that IT needs to oversee.?
Elsewhere …
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Tips and Tricks
?? Get more juice for your squeeze
What we mean: Crafting a quality piece of content takes time and effort — even with AI tools helping along the way. Once you’ve got that polished draft, though, you can quickly and easily create other assets to support your story, press release, campaign, or article.?
Why it matters: You put in the work to develop a quality piece of content. You should try to stretch its relevancy across multiple mediums, and adding other components is a great way to impress a client or your leadership team.
Try this: With a final draft, you’ve established the accuracy, tone, style, and voice of the content and can carry a lot of those elements forward to other assets. Ask the AI tool to reread and comprehend your draft and consider how to make the story useful in other ways.?
In separate prompts (so you can follow up with edits on each) ask the AI tool to use your draft to compose other material like social media copy for several platforms, a minute-long script for a CEO to use in making a video that accompanies the news, or web copy so the news can be posted on the company’s site.?
Remember that you should never blindly copy and paste AI outputs, but it should take only light editing to multiply your efforts. Even if your client or brand hasn’t asked for these assets, offering them shows that you’re thinking creatively about its communications … and it doesn’t take long to go that extra mile.
Quote of the Week
“If I don’t learn AI, it’s going to take over everything around me and I’m going to have no idea what’s happening.”
— Jake Golden, a rising junior at Emory University’s Goizueta Business School in Atlanta, to the Wall Street Journal in a story about colleges prepping students for the AI workforce