The Next Generation of TV Advertising

How digital advertising has changed the television game

Have you ever been searching for an item on Amazon and clicked over to Facebook only to find a very similar item now advertised in your feed? Digital and social media advertising have changed the playing field for marketers. The ability to see what prospective clients are clicking on and then target ads tailored to that ‘ideal' client has revolutionized advertising. Many have turned to digital and social media advertising, spending large amounts of their budget solely on these platforms and all but abandoning the once critical ad space of television. So, is tv advertising dead? Has the golden age of television dried up and moved to smaller devices?

Not quite – here’s what every attorney should know as they consider their marketing campaigns present and future.

A robust marketing plan encompasses many facets, including TV

Television ads still play a critical role in people's lives. Recent studies have shown that people are drawn to commercials that compel an emotional connection. They are more than just 30 seconds of trying to sell a product or service; the messaging is what drives people to become paying customers of a particular brand. The question becomes, without the metrics that we can obtain from digital and social media campaigns how do we know what's working and what's not?

Enter in the digital age of television. Today, most TVs are smart devices that connect with apps and allow marketers to track viewers. The same metrics that are useful for digital marketers can be applied to television ads. You can use data such as what shows that your target audience is watching, what ads they have viewed and if they have contacted your firm to drive your campaign spending. You can obtain real-time data to see which campaigns are working and which need to be adjusted. The information is invaluable and will undoubtedly affect the way every industry markets to their ideal customer. Tailored ads have been working on digital and social media platforms for years; it is time for television to step up to the plate.

The Past, the Present and the Future of Television Commercials

Where television commercials, white pages, and billboards once ruled the advertising space, new technology has taken over. Resurrecting the white pages is not likely to happen in the near future, (although it can be argued that some online legal directories have taken the place of old-school telephone books), but reinventing the way we use television ads is imperative. Television commercials still resonate with Americans and people across the globe, the way you advertise to them needs to evolve with this new technology. Using metrics is key to running successful campaigns. Your marketing dollars should be spent in a number of different areas. Digital and social media advertising are on the rise, if you aren't playing that game, you are losing clients, but don't give up on television ads just yet. There's a whole new generation of ways to connect with potential clients on one of the most common platforms in the world.

Want more? Amicus Media Group is a comprehensive legal marketing company. We will help your firm launch local and national campaigns including digital, tv and radio advertisements that attract your ideal clients. We understand how digital advertising has transformed the television market and will help you build a powerful message to deliver to your target audience. We understand the needs of law firms big and small, if you are looking to acquire more cases with less risk, contact us today for a free consultation.

This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.