The NEW Game of Service

The NEW Game of Service


In this episode , Ana Melikian is joined by Mitch Axelrod, a business strategist and advisor, to discuss the importance of serving people in business and the impact of technology, automation, and outsourcing. Together, they delve into the soulful approach to success, revealing Mitch's “Soul. Role. Goal.” framework to serve people first, anchored in a philosophy that values the human element in every business interaction.

Ana and Mitch discuss procedures, automation, and AI and their potential to either uplift humanity or facilitate systemic abuse. They stress the critical importance of companies focusing on genuinely loving and serving the customer (and their employees), rather than being hamstrung by rigid rules and impersonal policies.

Our guest, Mitch Axelrod, shares his wisdom on nurturing human capital, aligning the soul, role, and goal of companies, and fostering a work environment that champions humanity and engagement. They take a critical look at modern work culture, questioning whether we’ve lost sight of the human connection.

Strap in for a journey that rethinks standard business practices and advocates for leading with soul and purpose.

Let's dive in!


This week on The Mindset Zone:

  • 00:00 Introduction and Purpose of Systems
  • 00:44 Meet the Host and the Guest
  • 01:26 The NEW Game of Business
  • 03:04 Mitch's Early Life and Business Ethos
  • 04:44 The Importance of Service in Business
  • 06:16 The Value of Service and its Impact on Business
  • 08:17 Service as a Profit Center
  • 11:30 The Impact of AI and Automation on Service
  • 12:47 The Soul, Role, Goal Model
  • 14:35 The Inversion of Value and its Consequences
  • 17:48 The Importance of Work-Life Balance
  • 22:28 The Future of Business and Conclusion
  • 30:38 Where to Learn More About Mitch's Work
  • 31:47 Closing Remarks and Podcast Outro


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Meet the Guest:

Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and a # 1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author. Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics on business, entrepreneurship, sales, leadership, values, intellectual property, and life skills to more than a million people.

Mitch is the author of The NEW Game of Business?, The NEW Game of IP? (Intellectual Property), and the #1 bestseller, The NEW Game of Selling?. His articles, special reports, newsletters, white papers, and training programs are read in 40 countries. Mitch is an intellectual property specialist who pioneered “renting your content” to monetize IP.

Golden Mike Award winner for speaking excellence and industry contribution, he has helped his clients generate $3 billion in revenue.

Featured on dozens of media, including WABC, Best-Seller TV, and Sales Talk Radio, Mitch has taught at NYU, USC, Notre Dame and is faculty at Harvard's Executive Leadership Conference.

In 2020, Mitch suffered a stroke and brain aneurysm that left him paralyzed on his right side. His story of rebound, resilience, and recovery is inspirational and transformational!



The Host:

Ana Melikian, Ph.D., advises leaders on how to amplify impact while avoiding burnout. She is passionate about teaching others how to unlock their human potential using simple and powerful approaches such as her P.I.E. method.


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Set a time to speak with Ana HERE and learn about your (or your team's) burnout risk and how to enhance well-being, effectiveness, and teamwork!



Facts about the MINDSET ZONE Podcast:

  • Top 0.5% Global Rank
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  • Featured in The Huffington Post, alongside “On Being” and “TED Radio Hour”
  • 95% Impactful Plays
  • 4.7 global average rating (out of 5 stars)
  • Over 1 MILLION all-time downloads!


Want to be a guest on the MINDSET ZONE podcast? Start here!



TR Garland

As Editor-in-Chief for Podcast Magazine?, I've acquired insider information about what makes podcasts profitable. Now, I use that insight to help professionals ??= Skyrocket their Sales =?? using the Power of Podcasting

8 个月

Thanks for sharing Mitch with us, Ana. Prioritizing people over systems truly resonates for sustainable success in business. Excited to dive into these key takeaways and apply them!

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Jennifer Lyall

I help Visionary businesses boost profits & productivity with the Re-Innergize system.

8 个月

Ana Melikian, PhD I love and appreciate Mitch Axelrod's genius and wisdom. He's helped me and my business. And this simple, powerful approach to service was foundational in our conversations. Will definitely listen.

Blamah Sarnor

Unleashing the Untapped Potential of Individuals, Companies, Organizations, and Communities through Inspired Ideation and Creativity | Chief Dream Officer at Web Collaborative ??

8 个月

Excited to dive into this wealth of knowledge with Mitch Axelrod! ??

Jared Clemons

CSM | Marketing Strategist | Scaling Mid-Market B2B & SaaS Through Personalized Marketing Outreach

8 个月

Absolutely intriguing insights, can't wait to tune in! ?????

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