[New Free eBook] How to Activate and Embed Your Strategy to Accelerate Results

Written by Kate Bushnell, President, The Grossman Group

So much work goes into developing a strategy, but it’s nothing more than words on paper unless people understand it, believe in it, and know their role in making it happen.

The question is: How do you get employees engaged and motivated to bring your vision to life?

The answer: Take them with you on the journey.

The difference between a strategy on paper and a winning strategy that accelerates performance is how well leaders bring their teams along on the journey. It’s not enough to be the leader’s strategy… it has to be the TEAM’s strategy, too. And the only way to make it the team’s strategy is to let them be a part of it along the way.

Often communication leaders are great at informing teams, flooding them with emails, videos, social media, charts, newsletters, strategy wheels, and meetings. Yet, great strategy activation and communication are marked by three key elements: involve, inform, and inspire employees, so they want to help you make it happen and achieve the results.

When done right, your strategy can help:

• Galvanize your team around what’s possible and what matters most to your organization and the business.
• Focus people on the most important areas of the strategy so people know what’s priority (and what’s not).
• Minimize unnecessary noise, distraction, and work that doesn’t ladder up to your vision, purpose, mission, and business outcomes.

Organizations that are able to successfully unlock the capacity to execute new growth strategies increase profitability by 77%. However... 67% of employees do not understand their role when new growth initiatives are launched. This is a BIG missed opportunity.

But there is hope.

This new resource covers six winning steps for your corporate or functional strategy that the most effective organizations follow to ensure their strategy takes hold and drives performance, including:

• Committing?to a clearly defined strategy
• How to activate your strategy?before it’s even written
• Getting leaders and teams in a?change-ready mindset
• Articulating the strategy and storyline?so it’s easy for people to see and understand
• Rallying people leaders?through memorable experiences to get them excited about the new direction
• Planning a smart rollout?of the strategy and sustaining communications to keep the strategy top of mind

To take a deep dive into these strategies and read case studies, download the eBook, How to Activate and Embed Your Strategy to Accelerate Results, here.?

About Kate Bushnell:

Kate is President at The Grossman Group and works closely with the team to deliver innovative and strategic communication solutions for clients that address their everyday and defining business challenges. She's worked with leaders across a variety of functions and industries to connect employees to strategy, improve the employee experience, and drive change. Over the years, Kate has worked with companies such as Astellas, Johnson & Johnson, Lockheed Martin, Molex, NiSource, SC Johnson, The Hartford, and Wyndham, among others.

Connect with Kate on?LinkedIn here.