The New Formula for Personal Branding Success
William Arruda
Motivational Speaker and Virtual Keynote Speaker, Bestselling Author, Personal Branding Pioneer, CEO (Chief Encouragement Officer) at Reach. Cofounder of CareerBlast.TV, Helping professionals succeed by being themselves.
(a 2.5 min read)
The world of work has changed dramatically since the Covid pandemic. The rapid integration of tech, coexistence of multiple generations, and emergence of virtual and hybrid work environments have reshaped how you lead, communicate, and demonstrate value.
Personal branding has been evolving right alongside all these changes, and it's more exciting than ever! It's not just about racking up followers anymore (though, let's be real, true personal branding ?was never about just that). We're talking about authenticity, empathy, evolution, and encouragement—these are the pillars of the new formula for personal branding success.
This new formula is more than just a recipe for success; it's a reflection of the values that are increasingly important in our interconnected, digital world. It's about building a brand that stands the test of time, weathers the storms of change, and grows not only in stature but in depth and meaning. In a world where everyone has the tools to create a personal brand, the new formula ensures that your brand stands out for the right reasons.
In my latest Forbes article, I delve into the intricacies of this new formula and its implications for building a personal brand that resonates in today's interconnected, digital world.
Building your personal brand using this new formula requires introspection and?feedback, awareness of others, a commitment to personal growth, and a generous spirit. It's about being true to who you are while also being a positive force in the lives of others. This approach creates a personal brand that is not only successful but also respected and valued.
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Are you ready to take your personal brand from meh to magnificent? Check out the details of this new formula, then ask yourself these questions:
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Stress Management Expert, Speaker, Coach and Producer of Stress Reduction Programs, Courses and Apps; Host of The Chill Factory Podcast; Former Director of Columbia University's Health Education Program; NYC Tour Guide
10 个月I love the positive impact and helping others aspect of this William Arruda. It's certainly needed more than ever where stress reduction is concerned. Thanks for the motivation and inspiration!
Motivational Speaker and Virtual Keynote Speaker, Bestselling Author, Personal Branding Pioneer, CEO (Chief Encouragement Officer) at Reach. Cofounder of CareerBlast.TV, Helping professionals succeed by being themselves.
10 个月Thanks Susan Osborn M.C.D.I. for the share!
HR Specialist | Trainer in Sviluppo Professionale | ICF Certified Coach | Autore del libro “Relazioni di Successo”- Guerininext (2024)
10 个月How important are our relationships to keeping our personal brand alive? What do you think William?
Here to help you 'SHOW UP' with Intentionality and Confidence, as your Personal Brand Coach
10 个月This new formula will keep us relevant. Thank you for this William Arruda What stood out as essence was it’s less about building a personal brand and more about unearthing your personal brand. Love how it starts with introspection ??I see this as an exercise that helps us focus on the ‘being’, get off our auto-pilot mode, to reinject energy into doing. Yay