New Forms Of Advertising!

E- advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.

Forms of e- advertising

1. Web banner advertising

These are graphical ads displayed within a web page. They include Pop-ups/pop-unders, Floating ads (Ads that appear superimposed over the requested website's content over a pre-set time period.)Expanding ad and Trick banners.

?2. Programmatic advertising

?Advertisements are selected and targeted to audiences via ad servers which often use cookies, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.

3. Search engine marketing ( SEM)

Refers to an?advertiser's actions to make a website's listing more prominent for topical keywords. Search engine marketing( SEM), is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query.

?4. Social media marketing

This firm of marketing is conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Posted are content such as?Videos, interactive quizzes, and sponsored posts?which usually are found on Facebook, Instagram, Twitter, and Snapchat.

5. Mobile advertising

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media to display ads, SMS?or MMS?ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.

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6. Email advertising

Email advertising is ad copy comprising an entire email or a portion of an email message . It may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for your email and send updates on new products or sales.

?7. Chat advertising

?This is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality, this is a subset of email advertising but different because of its time window.

?8. Affiliate marketing

This occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion. Affiliate marketers generate traffic to offers from affiliate networks, and when the visitor takes the desired action, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or completing an online order.

9. Content marketing

Any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. The information is?presented in?formats including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.

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?10. Display advertising

?This is a type of advertising in which the message is?visually conveyed using text, logos, animations, videos, photographs, or other graphics?across online systems?such as search engines, websites, social media platforms, mobile applications and email.??Its main goal is to obtain more traffic, clicks, or popularity for the advertising brand or organization. It?targets users with particular traits to increase the ads' effect.

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