The New Food Order
The New Food Order is being imposed on humanity. What will be the long term impact of survival of the Sapiens?
I am scared. I cannot sleep sometimes at night and I lose my sleep thinking about what is going on with the food systems. Apparently the activist marketing is taking over and "The new food order" (trying to coin this term) is being imposed on us. Apparently the solution to every problem in our food system is two words, "Plant-based". You can literally just talk your way out of any deep problems inside our food system by just proposing Plant-based alternatives as the solution.
The voices of rationality is so afraid to speak. If you speak something, you will be trolled on Twitter and other platforms like such. I see that there is a deliberate effort in this regard that animal agriculture and now together with aquaculture is all about the old food system where animals are treated cruelly and that's it. The new food order is what will save us by just eating plant-based burgers and learning about our food system from Netflix. Guess how easy it is to just do these two things and "save the planet".
Who needs deep knowledge about the origins of food and all the process behind the scenes? In these times when half-minute tik-tok video or one news headline is just enough to learn something new about the food and change the diet plan.
According to a recent study, majority of 11-14 years old seeks recognition and acknowledgement. The new food order is probably trying to rely on this demographic changes and trying to give them this platform of feeling superior, worthy and heroic by just switching their diets to only plant-based. I know some people even think that their parents are perpetuating evil just because of their food choices. All you need to be cool and accepted in front of your peers is that you eat plant-based and post it on Instagram. That's enough!!!
Maybe I have been too depressive because of prolonged pandemic, but even it maybe right, the just and balanced food system is needed even after the pandemic is over.
Okay let's be hopeful now.
All I am trying to say is that let's fix our food system. We don't need The new food order, we need to first try to innovate and fix the old system rather than simply destroying it by just giving immediate solutions propelled by the hyper consumerism. We need long-term solid solutions.
This is our chance to fix it. With the increasing momentum in the ESG (environmental, social and Governance) and sustainability domain, it is important that we also reward those who are trying to fix things and trying to innovate and improve the "old food system". Remember, food system is not political regime which you can change every few years. It has its foundation based on millions of years of evolution and hundreds and thousands of years of trial and error. The same lens we tend to see our energy systems is not the same way that we look at our food system. It is about survival of our species.
Let's keep the conversation going. Please follow this podcast and let's think deeper that how do we address the "Irrationality on our plates". Connect with me if you would like to come and speak.
Irrationality on your plate Podcast
Maybe you would also like to learn about Aquaculture, it is a water-based food system. The YouTube channel Aquaculture tribe has lot of videos on the topics covering nutrition, seafood and animal nutrition. Feel free to check it out as well.
Business developer at AquaCloud AS
3 年Very thought provoking piece. You are sure to get som pushback, not that I think that will scare you. I think one of the discussions we need to have is what is seafood? Can seafood be something that has never seen the sea or any body of water at all? Can a lab creation ever become seafood in any right? Food fraud is the definition of anything carrying a name, or provenance that it can not deliver on, is a pudding of lab grown cells a fish, or beef for that matter? After all, one defines selling farmed fish as wild as food fraud. Soy based drink producers can not call their soy based juices milk as the European Court of Justice has already upheld a law stating thus. We must also consider how highly processed such food is, if a burger patty is highly processed, with all sorts of added binders, mineral mixes (salt), spices and water, then a lab grown food is the epitome of highly processed food. I think the entire fish industry is drifting asleep as the market is redefined around them, their products smeared and the well poisoned, much to their damage if yet to come.
Head- Customer Technical Insights Europe at AFB International
3 年love the title
3X Marathoner | Run Director | Carbon Markets | ImpacTech Founder | Climate Equity
3 年Good share !