The New and First Google Core Update for ‘24 is Here!

Also known as,?did you finally get some traction on your SEO? Well, of course, it's time to move the goalposts, then!

Google's algorithm updates at their core and what to look for:

Here we go yet again: the SEO community is poised for a significant shift with Google's upcoming 2024 core update. This update will prioritize websites that provide genuine value and helpfulness to users, signaling a clear departure from traditional SEO practices. AI is poised to play a pivotal role in this transformation, enabling businesses to create content that aligns with Google's new guidelines.

Google's Helpful Content Update and the Implications for AI-Driven SEO Content:

Google's Helpful Content Update is a game-changer in the SEO landscape," says SEO expert Lily Ray. It signals a clear shift towards rewarding websites that prioritize genuine user value and helpfulness."

According to Ray, AI can play a crucial role in helping businesses create content that aligns with the Helpful Content Update's guidelines. "AI can analyze content to identify areas where it can be improved for helpfulness and informativeness," she explains. "This can help businesses create content that ranks well and resonates with their target audience."

What to Do:

Ray recommends that SEO professionals focus on creating AI-generated content that is:

• User-centric: Provides valuable information directly addressing users' needs and pain points.
• Original and insightful: Offers unique perspectives, fresh ideas, and actionable advice.
• Well-written and engaging: Clearly written, easy to understand, and enjoyable to read.

Additional Tips:

• Use AI to analyze your existing content and identify areas for improvement.
• Leverage AI tools to generate ideas for new content topics that are both relevant and helpful to your audience.
• Ensure that AI-generated content is thoroughly reviewed and edited by human experts to ensure accuracy, clarity, and alignment with your brand's voice and style.
• Continuously monitor your content's performance and make adjustments as needed to improve its helpfulness and user engagement.

By following these recommendations, we, as professionals and website proprietors alike, can leverage AI to create content that ranks well and provides users with genuine value. This will help them stay ahead of the curve and succeed in the ever-changing SEO landscape.

Site Reputation Abuse: A Form of Spam in SEO:

Google's Search Advocate, John Mueller, has explicitly stated that site reputation abuse, also known as parasite SEO, is considered spam. This includes any attempt to manipulate a website's reputation by creating fake or misleading positive reviews or artificially inflating social media engagement metrics.

Implications for AI-Driven SEO Content to Site Reputation Abuse:

AI-powered tools can be used to identify and combat site reputation abuse. For example, AI can analyze review patterns and social media interactions to detect suspicious activity.

We must be mindful of the potential for AI-generated content to be used for malicious purposes, such as creating fake reviews or spreading misinformation.

What to Do:

• Focus on building a genuine reputation for your website through high-quality content, positive customer experiences, and ethical marketing practices.
• Monitor your website's reputation regularly and take action to address any negative or misleading content.
• Report any instances of site reputation abuse to Google using the appropriate channels.

Expired Domain Abuse Now Considered Spam:

Google has announced that expired domain abuse is now considered spam. This involves registering expired domains and redirecting them to low-quality or malicious websites.

Implications for AI-Driven SEO Content Related to Expired Domain Abuse:

AI can be used to identify and analyze expired domains that may be susceptible to abuse.

We should avoid using AI-generated content on expired domains, as Google could flag this as spam.

What to Do:

• Only register expired domains that are relevant to your business and have a genuine history of high-quality content.
• Ensure that any redirects from expired domains are to reputable and relevant websites.
• Monitor your website's backlinks and disavow any links from expired domains that may be considered spam.

Scaled Content Abuse Search Spam

Google's Search Advocate, Gary Illyes, has stated that scaled content abuse is a form of search spam. It involves creating low-quality, duplicate, or irrelevant content to manipulate search rankings.

Implications for AI-Driven SEO Content: AI can detect and remove scaled content abuse. For example, it can identify patterns of duplicate content or content generated solely for SEO purposes.

We must ensure that AI-generated content is original, high-quality, and relevant to their target audience.

What to Do:

• Focus on creating unique and valuable content that provides genuine value to users.
• Avoid using AI to generate large amounts of low-quality content.
• Monitor your website's content regularly and remove any content that may be considered spam.

Google's 2024 Core Update: A Comprehensive Guide for AI-Leveraged SEO Content

Google's upcoming 2024 core update promises to be a watershed moment in search engine optimization (SEO). With AI taking center stage, the update will significantly impact how businesses create and optimize content. Here, we'll look at the update's intricacies, exploring its implications for AI-leveraged SEO content and providing actionable insights to stay ahead of the curve.

AI's Growing Role in SEO

AI has emerged as a transformative force in SEO, empowering businesses to create more relevant, engaging, and compelling content. AI-powered tools can assist with keyword research, content optimization, and even content generation. However, with Google's 2024 core update, AI's role in SEO is set to become even more pronounced.

Fundamental Changes in the 2024 Core Update

The 2024 core update will introduce several fundamental changes that will have a direct impact on AI-leveraged SEO content:

Emphasis on Originality and Quality: Google will prioritize original, high-quality content that provides value to users. To rank well, AI-generated content must demonstrate evident expertise, authority, and trustworthiness (E-A-T).

Focus on User Intent: AI will help Google better understand user intent behind search queries. Content creators must ensure their content aligns precisely with what users are seeking, providing comprehensive and relevant answers.

Integration of Generative AI: Google's investment in generative AI, such as its Gemini model, will enable the search engine to generate more informative and engaging search results. SEO professionals must adapt their strategies to leverage generative AI effectively.

Best Practices for AI-Leveraged SEO Content

In light of the upcoming update, we, the SEO community, must make cognizant efforts to refine their best practices for creating AI-leveraged content:

Prioritize Human Review and Editing: While AI can assist with content creation, human review and editing remain crucial. Ensure that AI-generated content is thoroughly checked for accuracy, clarity, and alignment with your brand's voice and style.

Focus on E-A-T: Establish your brand as an authority in your industry by creating content that demonstrates expertise, authority, and trustworthiness. Cite credible sources, provide in-depth analysis, and ensure knowledgeable individuals write your content.

Leverage AI for Keyword Research and Optimization: Utilize AI tools to identify relevant keywords and optimize your content accordingly. However, avoid keyword stuffing and create content that naturally incorporates these keywords.

Create Engaging and Informative Content: AI can help you generate ideas for engaging and informative content. However, the ultimate responsibility for creating compelling content that resonates with your audience lies with you.

Monitor Your Results and Adapt: The process of holistic SEO is constantly evolving. Please always be vigilant in monitoring your content's performance and adjust it as needed to ensure it's relevant and practical.

Google's 2024 core update will reshuffle the SEO deck, which is par for the course by now. However, by embracing AI and adapting their strategies to align with the update's key changes, we can ensure that our precious content remains visible, relevant, and engaging in the future. Remember, the future of SEO lies in the harmonious integration of human expertise and AI's infinite capabilities.

Michael Tate, CEO

www.OmniFunnelMarketing.com