New in Feb: 2024 sales trends, sequence tutorial video & more

This month in The Mixer...

• 86-word cold email → 50 words (see before/after)
• 7 sales trends that will take 2024 by storm
• Leslie Venetz 's multi-channel sequence tutorial
• Reasons why you should NOT buy Mixmax
• Qwilr x Mixmax webinar on reviving stalled deals (tomorrow)
• How to use inbound lead routing to book more meetings
• +++

??? Cold email before/after

TL;DR

?? Use a rEleVaNt subject line (instead of something random)

?? Lead with an observation

?? Include a meme (optional but encouraged)

?? Offer a solution to their problem

?? Use bold + bullets for clarity

?? End with a low-friction ask

See how this advice was applied here ??

??? 2024 sales trends you gotta keep up with

1. No more spray & pray → All about relevance now

2. More AE self-sourcing → instead of waiting for marketing & SDRs

3. Enhanced post-purchase experience → Customer success instead of customer support

4. Rise of self-serve?→ Leaving sales to focus on more complicated deals

5. Smarter use of AI → Don't copy & paste ChatGPT's generic emails

6. Multi-channel selling → Just email ain't gonna cut it

7. Cold calling with a modern twist → No more "blind" calling

?? Full blog with all the trend details here

???? Leslie's social-heavy sales sequence tutorial

Have you ever heard of a LinkedIn "double tap"?

Here's how Leslie Venetz sets up her social-heavy sales sequences to generate over 50k in revenue from events alone.

Here's Leslie's full LinkedIn post about it.

? Why you should NOT buy Mixmax

We know what you’re thinking. We must be out of our minds writing a blog post about why you shouldn’t buy Mixmax.

But hear us out.

We love Mixmax (obviously).

We believe in our sales engagement platform. We know how awesome it is.

But the reality is, it might not be awesome for you.?

Maybe your team is already killing the sales game.

Maybe you’ve got closed-won deals up the yin-yang.

In any case, if you’re vetting Mixmax as a potential sales engagement solution for your team, we’ve created a guide with all the reasons why you should not buy Mixmax here .

?? TOMORROW: How to revive stalled deals feat. Qwilr x Mixmax

Join Kyle Parrish from Mixmax and Mark Tanner from Qwilr on Feb 14th where they will walk through common scenarios that cause deals to stall (i.e., prospect ghosts you, pricing becomes an unexpected issue, purchase is de-prioritized, etc.) and the actions to get them back on track ??

Register for this webinar

?? How to use instant inbound lead routing to book more meetings

Round Robin scheduling helps you instantly?book qualified leads into a meeting.

And Mixmax just dropped this hot new feature ??

The Round Robin scheduling feature lets you:

• Create embedded calendars?that show availability for a group of team members.
• Speed up your inbound sales process.
• Give prospects more meeting options.
• Ensure fair meeting distribution for your team.
• Simplify internal handoffs
• +++

Learn more about Round Robin here .