New Features, Company Updates, Announcements, and more!
New feature: Weather-based optimization.
Yes you read that right!
We are proud to announce that we have weather-based optimization within Billy Grace, which will enable marketeers to reach new heights with their marketing effectiveness.
With our weather-based optimization feature, you can adjust your advertising spend based on upcoming weather conditions in your target locations. For example, if you're advertising sunscreen, you can allocate more of your budget to countries expecting sunny weather, and less to countries expecting rain.
This feature will help you to maximize your advertising and make the most out of your budget.
Some tips of our CEO: How to get more out of AI.
FONK magazine did an interview with our CEO: Mitch Voskuilen . In this interview he gives 4 amazing tips on how to get the most out of AI. Furthermore he discusses how AI is going to change everything in our human-driven world.
The article is written in Dutch so for our english readers we will explain some of the tips in here, but for the full article visit FONK's website.
Without further or do here are the tips of our CEO:
Firstly, when interacting with AI systems like ChatGPT, it's important to provide clear instructions and prompts. Treat the AI as you would a colleague, seeking their preferences for effective communication. By understanding how to guide AI systems more efficiently, you can optimize your interactions and achieve better outcomes.
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Secondly, instead of immediately dismissing AI output as insufficient, consider providing feedback and guidance to improve its performance. Just like offering constructive criticism to a colleague, actively engage with AI systems to refine their responses over time. Don't write off AI after a single mistake; rather, focus on iterative improvements.
Moreover, maintaining a critical mindset is essential when working with AI. Just as you critically evaluate the work of your colleagues, question the underlying basis of AI's output. Assess the limitations of the available data and consider the accuracy and completeness of the information provided. By remaining vigilant and in control, you can make informed decisions based on AI insights.
Lastly, take the initiative to identify tasks that can be automated or delegated to AI, similar to how you would assign work to a new junior colleague. Organize activities to explore the potential of AI by examining your own responsibilities and those of your team. Transform this process into an engaging game-like "scavenger hunt," allowing you to offload repetitive or time-consuming tasks to AI, freeing up your time for more strategic endeavors.
Billy Grace on television?!
On the 30th of May 2023 our CEO will be live on Emerce representing Billy Grace ! Together with Akke Pennin who will be representing IWB // Digital Growth Agency !
Together they will be discussing questions such as:
if you want to know more about Emerce and our presentation, follow the link to our?Emerce presentation. During this event other awesome companies will be presenting as well on variating topics concerning current and relevant marketing trends.
We hope to see you there of course!
Stay tuned!