A new feature in Google Business Profiles integrates social media posts

Google Business Profiles now display social media posts automatically.

Highlights

• Social media posts are now displayed automatically on Google Business Profiles.
• Social media profiles can be managed by businesses.
• A Facebook, Twitter, and LinkedIn account can be added to your Google Business Profile for each social media platform.

Exciting update for businesses on Google!

Social media posts from Facebook and Instagram are now automatically displayed on Google Business Profiles (GBP) when linked. This means potential customers can get a richer view of your brand's online presence and engagement directly through Google Searches.

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Currently, this feature is only available in select regions, and its accessibility may not be universal.

Manage Your Social Media Links

To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile.

You can add one link from each platform: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube.

Google emphasizes the importance of following specific formats for social media links to ensure they function correctly within the Business Profile.

For example, a Facebook link should follow the format “https://www.facebook.com/{username},” while an Instagram link should adhere to “https://www.instagram.com/{username}.”

Adding, Editing, & Removing Social Media Links

Adding, editing, or removing social media links is straightforward.

Navigate to your Business Profile, go to the “Edit profile” section, click on “Business information,” and then click on “Contact.”

From there, select “Social profiles” to add, update, or remove links.

Google may automatically add social media links to eligible Business Profiles. If you need to edit those links, you can add a new link for the same social media site by following the above steps.

Additional Notes

Google’s help page addresses common questions businesses may have regarding this new feature.

Google confirms that different Business Profiles can use the same social media link and that one link per social media site can be added to a Business Profile.

While performance metrics for social media links are unavailable, businesses can simultaneously manage their links via the API for multiple locations.

Looking Ahead

As Google continues to roll out this feature to more regions, businesses may see enhanced visibility and engagement by automatically displaying their social media posts on their Google Business Profile.

This update also incentivizes maintaining an active social media presence to capitalize on this new opportunity for increased exposure.

Frequently Asked Question

FAQ 01 :- How does integrating social media posts into Google Business Profiles benefit businesses?

1. Showcase Your Brand Story: GBP with social media posts paints a more complete picture of your business. Customers can see your personality, culture, and latest updates beyond just basic information.

2. Boost Visibility and Engagement: Live social media updates directly on your GBP keep you top-of-mind for potential customers. They can see your latest offerings and interact without leaving Google.

3. Social Proof Powerhouse: A thriving social media presence displayed on your GBP builds trust and credibility. Positive interactions and engagement from your followers influence potential customer decisions.

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FAQ 02:- What are the steps for businesses to manage their social media links on their Google Business Profiles?

Businesses can manage their social media links on their Google Business Profile by following these steps:

• Access the “Edit profile” section within their GBP.
• Click on “Business information” and then “Contact”.
• Select “Social profiles” to add, update, or remove links, ensuring they adhere to the specific formats required by Google.
• Google also allows businesses with multiple locations to manage social media links through an API.

FAQ 03:- Are Google Business Profiles compatible with multiple accounts from the same social media platform?

No, businesses can't connect multiple accounts from the same social media platform to their Google Business Profile. This ensures users see clear and consistent information. Choose your most active or relevant account to connect.

Here’s an example of what the feature looks like in action:

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