A New Era for the Olympics: Gender Equality and Philanthropy in Paris
Jennifer Wong
Building & fixing l Leading operations, strategy, & innovation | Impact driver | Consultant
The Olympic Games are evolving before our eyes. After just returning from week 1 in Paris, it's all I can think about.
Every four years, the world witnesses athletes defying the odds, experiencing heartbreak, and inspiring patriotism. While individual athletes could be the focus of my weekly reflection, it is the systemic changes that truly captivate me.
For the first time in history, the Paris Olympics and Paralympic Games will feature an equal number of male and female athletes. Paris has a history of breaking barriers; in the 1900 Olympics, women made their debut with just two individual events—tennis and golf—and participated in three mixed sports—sailing, croquet, and equestrian events. Now, women athletes continue to make headlines and achieve remarkable feats.
This Olympics also marks another milestone: Allyson Felix introduced a first-ever nursery in the Olympic Village. As the most decorated woman in Olympic track and field history, Felix partnered with Pampers to provide a space where Olympians can access wipes, diapers, and facilities for playtime and family bonding.
Additionally, U.S. women athletes have received significant support this summer. Rapper Flava Flav committed to a five-year sponsorship and financial support for the 2024 U.S. Women’s Water Polo Team, inspired by Maggie Steffens' story of juggling multiple jobs to support the team. In Paris, Flava Flav and Alexis Ohanian also covered U.S. track thrower Veronica Fraley’s rent, who then won a medal! Furthermore, Michele Kang announced a $4 million donation to USA Rugby after the team earned a bronze medal.
These systemic changes to an ancient tradition should inspire us all to examine and improve our own systems and opportunities for change. And as for LA2028, I can't WAIT!
Fractional Marketer | Contract Marketing | Driving revenue growth & brand innovation via strategic marketing
7 个月Unfortunately for the athletes, my favorite story of the Olympics is, Snoop. His presence has been bewildering and engaging.