The new era of hotel revenue management

Welcome to Unpacked. We’re back with more exclusive insights on what’s influencing the way hoteliers should be thinking about their revenue, straight from the only platform that powers over 120 million hotel reservations each year.

In this edition, we unpack…

The latest data trends:

• The Oktoberfest effect on Munich hotels
• How Kylie fever has hit UK hotels.

Plus, the latest conversations revenue experts are having around:

• The new era of hotel revenue management
• Succeeding as a modern revenue manager.

But first: you told us you prefer your towels hung in the bathroom, but do you know how 12,000 other travellers prefer theirs? Folded flat or rolled on the bed? Turned into a piece of towel art, or also hung in the bathroom? Find out on November 13 as we release SiteMinder’s Changing Traveller Report 2025 – the only accommodation report that matters.

The latest data trends

As it does every year, Oktoberfest drove a substantial volume of bookings for Munich hotels this autumn. And, we can now reveal the countries that led the surge in international hotel arrivals during the world’s most iconic beer festival:

1. Netherlands
2. Switzerland?
3. UK
4. Italy
5. Austria.

Meanwhile, ‘Kylie fever’ is sweeping through the UK. Kylie Minogue’s 2025 Tension Tour has driven hotel bookings up by a staggering 727.8% across London, Birmingham, Glasgow, Newcastle, Nottingham, Manchester, Liverpool and Sheffield.

The new era of hotel revenue management

As a hotelier, it’s possible you already access live market intelligence. It’s possible you also react to that intelligence by making changes to your bookable inventory, pricing and distribution strategy. But one thing’s for sure: you don’t do both from the same system – because, well, you can’t.

That’s all changed since September, with the launch of Dynamic Revenue Plus by SiteMinder. Unlike revenue management systems that have traditionally been accessible to a limited number of hotels, the dual capability within Dynamic Revenue Plus means any hotel can now, for the first time, use one, mobile-first system to optimise their revenue based on market demand. Read more here.

Dynamic Revenue Plus follows transformative shifts in revenue management, across the hospitality and airline industries, over recent decades. These shifts were discussed during a riveting panel, featuring IDeaS Revenue Solutions ’ Klaus Kohlmayr , RevenYou 's Tamie Matthews , Ovolo Hotels ’ Ryan Tuckerman and Virgin Australia ’s Tze Min Koh . Watch:

Trending podcast ??

What does it take to succeed as a modern revenue manager, and what tech is shaping the next generation? Plus, what's the one big trend to be watching right now?

Pop your headphones on to hear from our latest guest on Standard Room With Breakfast: Gopakumar Menon , EVP of Revenue & Distribution at Highgate – which oversees 500+ properties across the US, Europe, the Caribbean and Latin America ???

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