A New Era for Enterprise Localization

A New Era for Enterprise Localization

We’ve just returned from Paris, where we participated in the AI Action Summit—a global gathering of leaders from governments, businesses, international organizations, academia, and civil society shaping the future of AI. As AI continues to transform society and global business, we remain committed to staying at the forefront. In Paris, we showcased our new translation AI, Lara, highlighting its potential impact on businesses and society. We also introduced local stakeholders and customers to Lara’s latest features, including a live interpreter for meetings.

Lara can improve enterprise workflows with:

  • Superior quality – Fewer errors, greater accuracy, improved fluency, and contextual adaptation for enhanced customer trust.
  • Faster turnaround – Shorter translation cycles that maintain quality and keep projects on schedule.
  • Greater robustness to noisy input – Fewer disruptions from errors, inconsistencies, and informal language.

Why Is Lara different?

Lara is purpose-built for translation. Unlike general-purpose AI models, it understands context and reasons through its translation choices.

What sets Lara apart is years of expertise, real-world translation data, and the ability to explain translation choices. Since 2017, we’ve been developing adaptive translation AI, leveraging the Transformer architecture (the foundation of ChatGPT and today’s LLMs). But what makes Lara truly one-of-a-kind is a combination of:

  • A unique design that enables the model to not only translate but to explain its choices, offering a new level of transparency and control.
  • A unique dataset of real-world document translations, reviewed and refined by professional linguists, collected over 25 years of working with enterprise customers.
  • Annotations from language experts capturing the reasoning behind every translation, particularly in cases where translators and revisors disagreed.

Traditional MT translates sentence by sentence, often missing the context across a document. Lara takes a different approach—it processes entire documents holistically, ensuring consistency of meaning from start to finish.

Thanks to this design, the model translates with fewer errors than the average professional translator and comes remarkably close to the quality of top-tier linguists.

Lara learns from your terminology, style guides, and other reference materials that traditional MT struggles to process, ensuring enterprise-grade brand voice consistency across projects.

Lara isn’t just another machine translation system—it’s a game-changer for enterprises that need scalable, high-quality, customizable translations.

We're at the dawn of a new era for corporate communication. Let's redefine enterprise translation together.


The Power of Languages

(original presentation in French, below in English by Lara)


Lara Translate Now Features an Enterprise Plan and a Live Interpreter for Meetings

Lara Translate, our subscription-based online translation tool powered by Lara, now offers enterprise plans, allowing companies to provide their employees with the most reliable tool for text and document translation. It also includes initial support for live interpreting in meetings.

Lara Translate enables localization teams to share the custom translation model they create for the localization workflow across the business. This helps colleagues produce translations that consistently reflect the company’s guidelines and tone of voice, reinforcing unified brand communication.

Explore it now at laratranslate.com


New Connectors to Automate Your Localization Workflow

Our localization platform, TranslationOS, now features several new connectors designed to seamlessly integrate with your workflow, enabling effortless content translation while providing full visibility and control over the localization process. Here are the latest updates:

  • Figma: Supports TranslationOS SSO. By integrating your SAML-based provider with TranslationOS, you can control who can place and/or import orders. This feature is already being used by a leader in the productivity space, allowing desktop publishers to import orders and finalize designs without the risk of accessing confidential financial data on TranslationOS. Additionally, we have optimized order imports, with tests showing time reductions of up to 98%. See the user guide for more information.
  • Salesforce Knowledge: A new connector allowing users to easily send articles for professional translation, eliminating the need for manual content import/export or switching between tools. See the user guide for more information.
  • Sanity Studio: Our recently released plugin works in tandem with the document internationalization plugin, enabling you to localize your documents. A customer in the business technology domain, for whom we expanded the integration to incorporate custom block support and enhance link handling, is leveraging the plugin to localize marketing content for an expanding global audience. To learn more, see our user guide.
  • Typeform: A new connector allowing users to translate forms to collect customer feedback worldwide. A customer in the space technology industry is already using the connector to unlock global product and market research. See the user guide to learn more.


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D. P. Snyder

Writer | Literary Translator from Spanish | Editor | Professor of Spanish | Adjunct Instructor of Translation, NYU School of Professional Studies | Follow: Bluesky @dpsnyder | IG @dpsnyder_writer Views my own.

1 个月

"It understands context and reasons"...What? No, no, it doesn't.

Durjoy Chakraborty

AI prompt creator, STEM expert, Transcriber, Translator, and Subtitler

1 个月

Yes, I heard too much of this, almost to the brink of indigestion. Have you got the jobs?

Bruno Chanteau - Entrepreneur Individuel Cabinet BCH Traduction

Consultant communication multilingue / Interprète de conférence / Traducteur chez Cabinet BCH Traduction

1 个月

What about confidentiality of data, of information contained in the texts translated? What about non verbal communication in interpretation? Have you worked with translators and interpreters for the development of your tool? #translation #interpretation #AI

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