A New Era of Customer Service That Is Ready for the Future: Decoding the Potential of IOB

Hello LinkedIn Fam,

Welcome to the first edition of our article, where we are diving into the game changing frontier that is set to revolutionize customer services.

Let’s talk about the Internet of Behaviour (IoB)!

An enhanced version of the Internet of Things, the Internet of Behaviour focuses on knowing YOU (customers). It all comes down to maximizing behavioral science and data analytics to decipher your digital footprints. Let us explain it to you!

From web pages to the apps we use, we leave digital traces everywhere. By piecing together those imprints, the IoB builds a comprehensive picture of our identities as customers. The finest aspect? IoB forecasts our future actions in addition to monitoring our past action. This provides companies with an additional edge by enabling them to delve deeply into the brains of their clients, enabling them to anticipate wants, resolve practical issues, and provide a highly customized customer experience. That's the power of IoB.

But What Exactly Does an IoB-powered customer service look like? Here’s how!

• Experiences that are highly customized: Those boiler plate "Dear Customer" over an emails are over. Businesses can use IoB to examine your browser history, past purchases, and even social medial interactions to customize their products to your exact specifications. It's similar to having a personal shopper for everything.
• Actively Solving Problems: It may surprise you to learn that IoB can even affect your feelings. Businesses can determine your attitude and react appropriately by examining your facial expressions during video conference or your tone of voice during a discussion. It's similar to having a customer support agent with extraordinary empathy.
• More Clever Campaigns: The era of mass marketing is over. IoB assists companies in developing focused advertising campaigns that appeal to particular clientele groups. You will therefore only see offers that genuinely interest you rather than inundating everyone with pointless advertisements.
• Instantaneous Feedback: IoB allows for real time analysis of consumer feedback in addition to its collection. This implies that, similar to maintaining a steady plus on customer satisfaction, firms can swiftly spot patterns, deal with problems, and make adjustments on the ego.

So fellow leaders, there you have it! However, you never forget that IoB is more than just technology. It concerns a fundamental change in the way companies see their interactions with customers. Because IoB seeks to close the gap between data and human psychology in order to provide greater CX, it necessitates a strong commitment to data protection, ethical AI, and a thorough understanding of human behavior.

At BMV System Integration Pvt Ltd we believe that IoB has the potential to revolutionize the way we interact with customers and drive next-gen outcomes. So, are you ready to join the IoB-powered revolution?

Stay tuned for more on the industry insights, tech stories, and exciting updates from the BMV SI community.