A New Era of Content Creation

?Bienvenidos! Welcome! Branding Forward is a bi-weekly newsletter where you'll learn how to use empathy-driven strategies and color psychology to invigorate, evolve and amplify your unique brand position.

We've entered a new era of content creation. We are now more focused on creating engaging stories that grip an audience and make them want to buy your product or service. The rise of social media platforms elevated our storytelling to develop communities and connect with a vast audience.

Content creation is no longer exclusive to specific teams. The rise of new technologies has enabled the world to create and break barriers.?

As a designer, this excites me! I believe this opens opportunities for us to show our expertise and empower others.

A platform can allow small business owners with limited resources to get the word out about their business, products, or services. But perhaps one of the most significant and most profound impacts is the people behind the business. Business growth impacts family, education, stability, livability, communities… I can go on.?

I set out many years ago to empower others with design knowledge, brand strategy, and tools because of THE IMPACT it has on others. As a business owner, I’m very aware of the limitations we encounter as we seed, fund, and grow a business.?

Earlier this week, Adobe announced the launch of Adobe Creative Cloud Express, formerly known as Adobe Spark. This new interface and experience is a game-changer! I’ve been a power user pushing and testing all it can do, since its inception.

Over the years, I’ve been lucky enough to work with the Adobe team and have seen their hard work culminate to deliver a new experience that allows people, collaborators, and companies to express themselves.?

Now, I’m thrilled to announce that I’ll be doing a massive overhaul to my LinkedIn Learning course: Learning Adobe Spark to the new Adobe Creative Cloud Express!

Here are some topics you will learn about:

• Getting familiar with the interface
• Creating and managing a brand
• Accessing thousands of stunning templates
• Collaborating with shared templates and libraries?
• Quickly removing backgrounds, converting JPG to PNG, videos to GIF
• AND SO MUCH MORE!

The magic of creating content is at your fingertips and I can't wait to share more!

11,607 learners have taken my course to date! Since the first recording, I’ve become an official Adobe Creative Cloud Express Ambassador, and now I’ll be sharing even more insight than my original course.

In the meantime, here is a sneak peek of your experience with Adobe Creative Cloud Express.

Nicte Cuevas is an award-winning bilingual Brand Strategist, Designer, and owner of Nicte Creative Design. She connects color, cultura, and design into a purpose-driven brand strategy for visionary companies. Through empathy-driven methodology, Nicte evolves, invigorates, and amplifies businesses’ unique brand positions. Her roots from Venezuela, Mexico, and Colombia deepen love and commitment to cultural diversity in her work. Nicte has taught thousands worldwide with courses on branding, color psychology, and design as a LinkedIn Learning instructor.