The New Era of Community Engagement

Decoding Member Engagement in Associations

As an association leader, you know that understanding member engagement isn't always straightforward. It begins with defining the metrics that you care most about, and then figuring out how to measure them. Our latest article sheds light on the challenge of capturing key engagement metrics and provides insights to help you transform the way you evaluate member engagement.

Read more to start taking advantage of the data you already have and set yourself up for future success through a deeper understanding of the engagement in your community.

AI's Influence on Member Engagement

Artificial Intelligence is transforming the way associations engage with their members in a variety of ways. From improved communication to streamlined workflows, AI offers incredible potential for associations looking to stay connected with their communities.

Don't know where to get started with AI? This article will get you started with 10 AI applications to elevate your association.

Experience-Driven Membership Growth

When members come together to forge relationships, strengthen bonds, and share their knowledge, they have transformative experiences that advance their profession and personal growth.

To help you foster this type of growth for your community members, we assembled a resource library: the Vibrant Communities Collection. This collection of resources will help you grow your membership, revenue, and impact by improving member experience across your association or professional network. Learn more.

Case Study: TCEA's Community-Driven Growth Story

Five years ago, the Texas Computer Education Association (TCEA) was facing a challenge. They were operating their member community from a listserv that was admin-intensive, couldn't be searched, and lacked organization. Because it was designed primarily for email-based interaction, it didn't meet the modern expectations of TCEA’s community members.

In search of a solution, TCEA made the decision to migrate to a more robust online community platform. They then pivoted to a distributed leadership model, developed fresh new content, and increased engagement throughout their community.

Read more about TCEA's journey on ASAE's website.

The New Learning Landscape

In an era marked by rapid change, learning is undergoing a significant transformation. Today's professionals value rapid learning that allows them to maintain their expertise and remain relevant in their field. Because they value staying on the cutting edge, they put tremendous emphasis on collaboration with their peers — and your association or professional network is likely to be the first place they go.

Read more to ensure you are prepared to meet the needs of your members when they need you most.

Stay tuned for more insights, strategies, and updates from Forj to help you build thriving associations and communities! Don't forget to follow Forj on Linkedin, or access more community and learning resources at forj.ai.