The new era of business has started. Shall we call it the next industrial revolution?

We may.

Although we can state one fact for sure: business has always been changing millions of lives. Corporations are built up of human beings; we are our own customers, suppliers, shareholders, managers, subordinates, and judges.

The interconnectedness is evident.

Multinational enterprises have become more powerful than governments and have the sheer ability to change societies. The societies we live in, all of us.

This work states the art of real advantage for a multinational enterprise, the way how its uniqueness is based on thoughtful value additive corporate behavior.

Competition will always mean the calculation of who is one step behind or further, however the only achievement, which has always been rewarding, adding back where we get from.

Corporate social responsibility is the way of corporate behavior, how the organization as a whole operates, how it creates sustainable and unique advantage, which does not compete. The matter of question is not whether we agree on the interpretation of CSR,

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but whether we execute it or not in that way, how it shall be in order to gain incomparable advantage.

Via 25 genuine interviews with mammoth organization top leaders such as Ferrero, Google, Sony Pictures, PepsiCo and with the help of enormous amount of academic articles and real-time examples the answers are in this thesis: why should an MNE be socially responsible, what does it actually mean, what happens if it does not step onto this road, what might be the obstacles, how it can get over of them, and most importantly how should CSR be done and what are the proved consequences.

Thank you for reading this dissertation, I wish you active listening!

Fatima Homor

MBA

University of Liverpool