New Episode with Lee Hill
The Evolve to Succeed Podcast
??Discovering the Secrets of Success with Business Leaders??
Hosted by Evolve founder Warren Munson , The Evolve to Succeed Podcast features insightful conversations with founders, entrepreneurs, business leaders and experts from a variety of sectors and aims to explore the link between personal and business success.
Evolve provides advice on starting, growing and exiting a business, supporting the business, leader and team.
Whatever the stage of your business journey, we can assist.
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Lee Hill – How to be customer obsessed
This week Warren talks to Lee Hill , MD and founder of Insightful UX and Runway on insights and growth specialists who help brands truly understand their customers.
Lee works with individuals and businesses who are not only striving for growth but are customer obsessed. He believes that being customer obsessed will lead to faster growth whilst retaining larger profits. And who doesn’t want that?
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Part of Lee’s philosophy is that a business should move from being revenue-focused to customer lifetime income-focused. Not only will this reduce your cost per sale, it’ll drive more income from every customer by producing services and products that are of real value, and then marketing to them in a way that shows you are solving their real problems better than your competitor.
As well as talking about his own entrepreneurial journey and how it was sparked by the yo-yoing management he witnessed in his corporate role, Lee opens up on a number of topics from his unique approach to starting Insightful, the collaborative culture in Dorset’s digital sector and how the business has evolved organically, to how being emotional and caring about people has affected his leadership. He also gives some great advice on the best route to starting a business services company, as well as digital growth strategies and how to better understand your audience and customer journey.
We hope you enjoy the conversation, available to listen on your favourite platform..
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Whatever the stage of your business journey, we can assist.
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