NEW Email Tests That Might Not Work! (but worth a test)
Jay Schwedelson
Founder SubjectLine.com & President and CEO Outcome Media [Worldata Group] & Founder GURU Media Hub [Parent Co of GURU Conference, DELIVERED Conference and GURU PODCAST NETWORK
Most marketing tests FAIL! So I am here to manage expectations. Here are a few tests that are working and could be worth a try...
ASPIRATIONAL Subject Lines are Crushing it!!!
YOUR DATABASE IS DIRECTOR LEVEL…TALK C-LEVEL
YOUR DATABASE IS BEGINNER LEVEL…TALK EXPERT LEVEL
'Aspirational' Subject Lines are Increasing Email Open Rates Over 20%!
People want to know what the 'next level' know so they can get there one day. Having your content and offers give a peak into that world is a game changer for engagement!
NEWS FLASH: Nobody Cares if you have the 'BEST PRODUCT or SERVICE'...They care if your Product or Service can solve a problem they have.
‘PAIN POINT’ SUBJECT LINES ARE INCREASING OPEN RATES OVER 22%:
YOOOOOOO....CAN YOU DO ME A FAVOR???
I started a new PODCAST (I know that sounds boring)...But it really is not that horrible. Each episode is only 10 mins and I PROMISE that you will get some easy quick marketing tips to test and I share really embarrassing parts of my life.
领英推荐
Just did an episode on new EMAIL TIPS...
Here is where you can find it - https://jayschwedelson.com/podcast/
(and toss a 5 Star if it is not garbage)!
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
FARMER WANTS A WIFE – [HULU] – I am waiting on Love is Blind and Golden Bachelor so I am filling up my time with this AWESOME SHOW! I know the title is so bad that you think it has to be horrible. I AM TELLING YOU this show is great. It is reality dating show where people are cleaning up poop!
MEG 2: Don't watch this. I have horrible taste and I even thought it was bad.
EATING:
I was just at INBOUND and it was amazing. But why do I think that when I go to conferences I should eat every disgusting thing within arms reach? I just pretend it does not apply to my real life. Ugghhhhhh.
??????Thanks for reading this far down!!!?How are you? Toss me a 'LIKE' or 'Leave a Comment'???and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!?
Best,
Jay
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P.S. Try the boring podcast....cmon - https://jayschwedelson.com/podcast/
Webinar Production, Marketing, and Management
1 年Having a difference of opinion with a client on email testing. I'll try not to give away who thinks what. One of us says count click-throughs of an A/B split test for a few hours after the emails go out, and based on that, roll out the winner because high click-throughs will translate to high number of orders. The other person says click-throughs don't equal sales, so set up two different links for the A/B split test and count actual orders to determine winner, then double quantities and test again. How do you do it. Anyone can feel free to weigh in. Thanks!
Founder, CEO BipperMedia.com a Website Design & SEO Agency serving clients throughout the world.
1 年Great tips! Subject lines are SO important. Step one is getting people to even open your emails before you can communicate whatever you want to tell them in the email!
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Email Marketing. Marketing Automation Strategy. Project Management. Fitness Enthusiast & Instructor. Remote Worker. Coffee, Sleep & Animal Lover. #EmailGeek
1 年Ok. Jay, I’m only gonna share this guilty pleasure of mine with you. For your eyes only. ???? I’ve been watching this train wreck from day 1. It’s been 18 long and dysfunctional seasons of family drama. I can’t look away now that everything is falling apart. Are they now filling the episodes with a bunch of lame story lines because half the family has left? Yes. Does it seem more scripted than ever? Also yes. Trust me when I say don’t get sucked into this weekly hour of killing off some valuable brain cells. Sister Wives. ???????? Remember. This is just between us. ??
Empowering people and teams through strategic learning & communication | ??? Author of “Everybody, Be Cool!” | Keynote Speaker ?? | Pronounced Huh-nann
1 年Ooh, congrats on the podcast! Will listen!