A New Effective Approach to Running Google Ads and Meta Ads

Running a Google Ads Performance Max campaign alongside Meta Ads?

When you spend heavily (around 70%) on Meta while running a large PMax campaign, PMax tends to pull too much data from Meta's traffic.

Instead of generating its own value, PMax piggybacks on Meta’s performance.?

If that happens, you’ll get an attribution and efficiency problem.

See, PMax would appear to perform well… but is actually just "stealing" conversions from Meta...

Making it hard to assess true campaign performance…

And leading to ineffective ad spend.

You're essentially paying twice for the same conversions (once on Meta Ads, once on Google Ads).

But what if…?

Instead of letting PMax pull heavily from Meta's traffic, you could build Google’s traffic and let it feed into PMax for remarketing?

That’s exactly what John Moran is testing out.?

The idea is to flip the traditional approach (70/30 Meta/Google split) to this new “feeder strategy.”

This allows you to use half the Google traffic and still be twice as effective.?

Watch this video to learn how you can achieve a more sustainable and effective approach to running Google Ads and Meta Ads together.