?? New Early Access Program | ?? THEOplayer Flutter SDK 7.3.0 | New SSAI Connector API | ?? Market Research
Hey there, with the excitement of Euro 2024 kicking off, we're equally thrilled to share some exciting events and improvements to our products. Let’s take a look!
?? Early Access Program for Next-Gen Monetization Solution
We are thrilled to announce the launch of our early access program. Are you ready to revolutionize the ad experience for your viewers? Join our Early Access Program and be among the first to experience our next-generation monetization solution. Gain exclusive access to test environments for new monetization experiences ?and co-create the future of viewer engagement and monetization with us, giving you a competitive edge in these fields.
??? Webinar Recording: The Future of Viewer Engagement and Monetization
To provide context on our new early access program above, we introduced an innovative approach to ad insertion during our recent webinar. By combining the best of both worlds from both client- and server-side ad insertion, it's redistributing more logically the responsibilities between both. This results in more but less intrusive monetization opportunities, while increasing viewer engagement. If you missed, it, check out the recording here.
What's New?
?? THEOplayer Flutter SDK 7.3.0
We're excited to announce the release of THEOplayer Flutter SDK 7.3.0. You can opt-in to use Texture widget for video playback on Android. This update ensures smoother, faster updates, ideal for high-frame-rate content and advanced widget scenarios, such as when a video plays while the user scrolls the screen. With this improvement we also bring future compatibility with Impeller on Android, Flutter’s new rendering engine.
We’ve also added background playback feature for Flutter, which allows your users to continue listening to audio when the app is not in the foreground.
?? THEOplayer Documentation
After launching our new developer hub in March, we've further organized it to enhance your experience. By categorizing guides, connectors, and knowledge bases by THEOplayer SDK, we've made it even easier for you to find the information you need. Stay tuned for more improvements!
?? New SSAI Connector API
We developed a new SSAI connector API for web, Android, and iOS (coming soon), enabling for even more seamless integrations between THEOplayer and third-party ad insertion solutions. This API allows for the use of custom SSAI integrations or those provided by THEO, including our open-source Yospace connector.
Additionally, the new SSAI connector API centralizes all ad events within the THEOplayer ad API. This unification enhances clarity on analytics data and offers new possibilities for adapting the UI based on these ad events.
?? Market Research: The State of Cross-Platform Video Playback
We launched the 2nd edition of our market research on “The Current State of Cross-Platform Video Playback”, and we need your input! Share your experience with us and we will bundle again common challenges, trends, and best practices in a single report, a great way to learn from and share with peers.
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Streaming Tech Sweden
??? Navigating Ultra-Low Latency in Unstable Networks: A Case Study Exploration
At the Streaming Tech Sweden conference, our CTO Pieter-Jan Speelmans talked about how to achieve ultra-low latency in unstable network environments. He presented a case involving hundreds of locations using "bad networks" for real-time content on large screens, facing challenges like latency jitter and packet loss with WebRTC. He explained an innovative solution using SRT and HESP with THEOlive. See recording below ??
This month, we attended the FOKUS Media Web Symposium in Berlin, where we connected with the industry to exchange insights on the latest advancements in media technology.
Meet us in the upcoming industry events:?
iGB Live
SBC Summit 2024
NYC TV WEEK
Thanks for reading. We'll see you next time for more updates. ??
Happy streaming!?
THEO Team