New E-Book: 9 Points Checklist for Conducting a Social Media Strategy Audit
Himanshu Sharma
Setting up and fixing website tracking to unlock insights. And offering expert courses & books on Digital Analytics, GA4 and BigQuery.
The aim of the Social Media audit is to determine how a business should be using social media to get highest possible return on their investment.
The output of this audit is a written/improved social media strategy with analytics data to back up the recommendations.
This audit includes getting answers to the following key questions:
1. What the company is trying to achieve through social media marketing?
2. How good the company is in achieving its business objectives through social media?
3. Who are their target audience and why?
4. How good the company is in targeting customers?
5. How good the company is in building positive influence among customers?
6. Which social media tools are used by the company?
7. How good the company is in leveraging the various social media tools?
8. How good the company is in engaging with the target audience?
9. How good the company is in amplifying its messages?
Get the e-book from here.
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